Hyundai Motor Group (HMG) today announced a landmark commitment to invest $21 billion in the United States between 2025 and 2028, marking the group’s largest-ever strategic push into the country.
Of the total, $9 billion will bolster automotive manufacturing, aiming to raise annual production across Hyundai, Kia, and Genesis brands to 1.2 million vehicles by enhancing existing plants in Alabama and Georgia. In a major new move, Hyundai Steel will invest ~$5.8–6 billion into an electric arc furnace steel mill in Louisiana, capable of producing 2.7 million metric tons of low‑carbon steel annually and employing over 1,300 U.S. workers.
Another $6 billion will fund innovation and partnerships in future industries covering autonomous driving, robotics, AI, and advanced air mobility with key collaborators including Boston Dynamics, NVIDIA, Supernal, Waymo, and Aptiv. Expansion into energy infrastructure is also part of this phase, with initiatives in small modular reactor (SMR) tech and EV charging networks via IONNA.
HMG anticipates creating approximately 14,000 new full‑time U.S. jobs, with 100,000+ direct and indirect additional jobs across suppliers and related services through 2028.
The announcement, made at a White House event attended by President Donald Trump and HMG leadership, is widely viewed as both a proactive expansion and a tariff-mitigation strategy amid renewed protectionist trade policies. Many elements of the $21 billion initiative, especially the new EV Metaplant in Georgia were already underway prior to today’s announcement, yet timing aligned with political objectives in Washington.
This comprehensive plan cements Hyundai’s long-term industrial and technological presence in America and underscores its ambition to lead in both manufacturing scale and innovation.
