An inspiring conversation highlighting her entrepreneurial journey, leadership insights, and the innovative approach driving Steadfast Insurance’s success.
Can you share your professional journey and the inspiration that led you to co-found Steadfast Insurance? What motivated you to focus on this industry?
My husband, Adam, and I co-founded Steadfast Insurance LLC in 2019 with a shared vision to help families protect what matters most. In the beginning, I focused on life insurance while Adam managed property and casualty. About six months later, a conversation with a mentor changed everything.
She reached out with questions about long-term care insurance (LTCi). I didn’t have the answers, but that moment lit a fire in me to find them. Memories of all four of my grandparents needing extended care came rushing back. None of them had insurance or a plan in place, and our family carried the weight – physically, emotionally, and financially. I helped care for one of my grandmothers firsthand, and I’ll never forget how hard that season was.
That conversation became my “aha” moment. I knew that this was the work God was calling me to do – to help families plan, so they could face future care needs with confidence and compassion. Once I realized there were real insurance solutions to fund that kind of care, I was all in.
From there, I dove deep into learning everything I could about long-term care planning and insurance. I earned three professional designations: CLTC® (Certification for Long-Term Care), CSA® (Certified Senior Advisor), and LTCCP® (Long-Term Care Claims Professional)and began creating educational videos and resources to simplify this complex topic for families and financial professionals alike.
In 2022, I became a part-time CLTC® instructor, training financial advisors on how to engage their clients in meaningful LTC planning conversations. That same year, I launched the Steadfast Care Planning Podcast, where I interview industry experts and advocates about how to navigate aging, caregiving, and extended care with wisdom and grace.
What started as one conversation has grown into a clear mission – to help families protect their future, preserve their options, and experience peace of mind.
What is the core vision and mission behind Steadfast Insurance, and how do you believe your company is driving meaningful change in the insurance sector?
At Steadfast Insurance LLC, we recommend the policies and coverage that we believe will best protect our client’s quality of life if a claim occurs. Our vision with extended care planning is to help families create a plan, fund it, and share it with those they love so they can face the future with confidence, not fear.
Our mission is rooted in education and empathy. We believe clients make their best decisions when they understand their options, so we take the time to teach them what’s available. Every recommendation we make is personalized around the client’s unique situation – health, family dynamics, financial situation, and personal values to protect their quality of life if a claim occurs.
Beyond one-on-one guidance, we’ve built an entire ecosystem of educational resources such as videos, podcast episodes, blog posts, and downloadable guides to help people learn in whatever way suits them best. That commitment to clarity and accessibility has helped us stand out and reach clients nationwide.
We also strive to modernize how long-term care and extended care planning are delivered. Our online health prescreen form allows clients to share sensitive information privately and securely, and Zoom consultations make expert guidance accessible from anywhere. Electronic applications further streamline the process, saving clients time and stress.
Ultimately, Steadfast is driving change by blending compassion with technology bringing human connection and convenience together to make care planning simpler, smarter, and more personal.
As a woman leader in a competitive industry, how do you approach leadership and innovation to keep Steadfast Insurance ahead in the evolving marketplace?
Leadership:
I believe great leadership starts with humility, service, and continuous growth. I’ve been blessed by mentors who’ve supported me both personally and professionally and I try to pay that forward every chance I get. My leadership philosophy is simple: serve others, show integrity, lead with compassion, and give credit where it’s due. Comparison is a trap that robs us of perspective, so I focus instead on progress – how far I’ve come, what’s working, and where I can grow. I encourage others to do the same so they can discover their strengths, develop new ones, and take courageous, measured risks. Confidence and curiosity go hand in hand; one gives you the courage to step forward and the other keeps you learning once you do.
Innovation:
For me, innovation is rooted in curiosity and care. It’s not about chasing shiny new ideas – it’s about improving real experiences for real people. At Steadfast, we’re always asking: How can we make this simpler, faster, or better for our clients? Every mistake is a lesson and every challenge is an invitation to build a more effective, compassionate solution. Staying ahead means staying teachable; always learning, testing, and refining. Innovation doesn’t have to be loud – sometimes it’s as quiet as a better question or a more efficient process.
What have been some of the biggest challenges you’ve faced as an entrepreneur, and how did you overcome them while staying true to your purpose?
Starting and growing a business comes with plenty of obstacles both seen and unseen. Most of my clients come through referrals from financial advisors, so I’ve spent years intentionally building those relationships. That like, know, and trust factor takes time, consistency, and a lot of faith in the process.
There were seasons, especially early on, when I questioned my approach and even my own abilities. My husband often reminded me: it’s about the long game, not the quick win. That mindset helped me stay grounded when progress felt slow.
My faith has anchored me. I believe God placed this work on my heart for a reason – to serve others and guide them through some of life’s most important planning decisions. When I remember that purpose, I can stay steadfast through every challenge.
How is Steadfast Insurance making a difference in people’s lives, and what makes your approach stand out compared to traditional insurance models?
At Steadfast Insurance, we’re not just helping people buy policies, we’re helping them protect their lives, their families, and their peace of mind. Long-term care planning can feel overwhelming, emotional, and often avoided. Our mission is to make it approachable and deeply personal.
We take an education-first approach, guiding clients through the “why” before the “what.” That means helping them understand how extended care could affect their families and finances and how thoughtful planning can provide security, dignity, and choices in the future.
What makes our model stand out is the humanity behind it. We listen first, tailor every recommendation, and walk alongside clients from education to implementation. Our process is collaborative and transparent – we explain every step so clients feel empowered, not pressured.
We’ve also modernized how care planning happens. From online prescreen forms that respect privacy to Zoom consultations and digital applications, we’ve designed a process that’s both compassionate and convenient. This blend of personal connection and innovation allows us to serve clients nationwide without losing the personal touch that defines who we are.
At the end of the day, the difference isn’t just in what we do, it’s in why we do it. Every plan we help create gives families confidence, freedom, and peace of mind when life takes an unexpected turn.
What trends do you foresee shaping the future of the insurance industry, and how is Steadfast Insurance preparing to adapt and lead in that transformation?
The long-term care and broader insurance industry are entering a season of transformation. I foresee continued product evolution with new LTC insurance solutions offering more flexible benefit designs, partial cash indemnity options, creative riders, and caregiver support features that make coverage more adaptable to real-life care situations. We’ll also see more short-term care plans, hybrid policies, and deferred annuities with LTC benefits, giving clients multiple pathways to fund their future care.
Underwriting will become more streamlined and data-driven. Electronic health records, predictive analytics, and wearable technologywill play an increasing role in risk assessment, helping carriers make faster, more accurate decisions with fewer medical exams.
At the same time, technology and AI will continue to reshape how coverage is delivered and managed from digital applications and e-signatures to more intuitive sales and claims platforms that improve both advisor and client experience.
I also anticipate more state-level public LTC programs to emerge, following the example of Washington’s WA Cares Fund. As these programs develop, private insurance will play an essential complementary role, offering flexibility and choice beyond what government plans provide.
Economic realities such as medical inflation and workforce shortages in caregiving will continue to drive costs higher. That makes education and proactive planningmore critical than ever.
At Steadfast, we’re preparing to lead through this transformation by staying on the cutting edge of product innovation and technology, while keeping our focus anchored on people. Our commitment to clarity, compassion, and continuous learning ensures we can help clients navigate this changing landscape with confidence.
What advice would you give to aspiring women entrepreneurs looking to create impact in their industries, and what legacy do you hope to leave as a visionary leader?
Stay faithful to the purpose God has placed on your heart. There will be doubts, detours, and days that test your confidence, but don’t let fear hold you back. Surround yourself with mentors who speak truth into your life, build a community that encourages you, and keep your focus on progress over perfection because comparison steals joy.
Lead with integrity, humility, and courage. Be generous with your knowledge and encouragement. The more you help others grow, the more your own influence expands – naturally and authentically.
As for legacy, I hope mine reflects steadfast faith, compassion, and positive impact. I want to be remembered as someone who used her gifts to serve others – to educate families, empower advisors, and bring clarity and peace to life’s hardest seasons.
If the people I’ve served feel more confident, more cared for, and more prepared for the future because of our time together, then that’s the kind of impact worth building a life around.
- 📌 Visit Kelly Augspurger👉 – LinkedIn Profile
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