Reshaping the Future of Real Estate Industry

By Ken LeBlanc, CEO of

The Real Estate market in North America is expected to reach a value of US$132.90tn by 2024. Residential Real Estate holds the largest share in the market, projected to reach a market volume of US$104.30tn in 2024. In an era of unprecedented change and innovation, the real estate industry is undergoing a transformation that challenges traditional norms and empowers both agents and consumers alike. The landscape is shifting, and as we navigate through these changes, one cannot help but acknowledge the growing discontent with the conventional commission-based model that has long been the cornerstone of North American real estate.

“I have witnessed firsthand the changing dynamics of the real estate industry and the need for a paradigm shift. Our unique approach, driven by a commitment to empowering both agents and consumers, positions as the future of real estate in an industry hungry for change, Ken LeBlanc,” CEO of

About Ken LeBlanc

Ken LeBlanc is a visionary entrepreneur and the President and CEO of, a pioneering real estate marketing franchising network in North America. With a career spanning close to 25 years, Ken has not only challenged established industry norms but has also dedicated himself to fostering entrepreneurship and business growth in Canada and beyond.

In 1998, Ken, along with a classmate, recognized the potential of helping homeowners sell their properties privately using the Internet. With an initial investment of less than a hundred dollars, they founded, creating a real estate marketing program that has since become the largest of its kind in North America. The company has consistently remained at the forefront of industry change, franchising leadership, and technological innovation.

The Wave of Change

The traditional commission structure in North America has come under fire in recent years. Consumers are increasingly questioning the value they receive in exchange for hefty commission fees. This growing dissatisfaction has paved the way for alternative models that prioritize transparency, choice, and fairness. is at the forefront of this revolution, offering a solution that challenges the status quo.

Beating the Odds

One of the key challenges faced by agents in the industry is the pressure to justify their commission rates. In an age where information is readily available online, consumers are becoming more informed and discerning. They are questioning the traditional model that often results in high costs without corresponding benefits. franchisees provide a compelling solution for agents who want to remain in the real estate business while offering more choices to consumers. Our model allows agents to break free from the constraints of the traditional commission structure, providing them with the flexibility to adapt to the changing needs of their clients. By aligning our interests with those of our agents, we create an environment where success is shared and fairness prevails.

Juxtaposing Authenticity & Quality

Moreover, our real estate platform is designed to empower consumers by providing them with the tools and information they need to make informed decisions. Through our innovative technology and user-friendly interface, and our licensed partners facilitate direct communication between buyers and sellers, minimizing the need for intermediaries and unnecessary fees. This shift towards a more consumer-centric model is not only in line with current trends but also positions as a pioneer in the industry.

As we move forward, agents must recognize the changing expectations of consumers and adapt accordingly. offers a future-proof solution that aligns with the evolving dynamics of today’s real estate market. We believe that we are advocates for change, ambassadors of transparency, and champions of fairness.

The Future Ahead

In our quest for dynamic innovation, we are actively seeking “Dynamic Duos” as franchisees. Whether it is partners, husband and wife teams, brothers, or sisters, these duos embody the ideal franchisee for The synergy and collaborative spirit of Dynamic Duos perfectly align with our values and vision for the future of real estate.

Dynamic Duos bring a unique blend of skills, perspectives, and shared commitment to our mission. Their partnership fosters a strong foundation for success, allowing them to navigate the challenges of this uber-competitive industry together. believes that by empowering Dynamic Duos, we not only enhance the effectiveness of our franchise model but also contribute to a more diverse and dynamic real estate landscape.


The traditional commission-based model is under scrutiny, and consumers are demanding more value for their money. provides a forward-thinking solution that empowers agents to adapt to these changing demands while offering consumers a fair and transparent alternative. The future of real estate lies in choice, transparency, and fairness, and is leading the way in shaping this future, particularly with the Dynamic Duos who bring a new dimension to our innovative approach.

Awards and Recognitions

2019 – 2022:

•          Canadian Franchise Association – Chairperson, Emeritus Committee

•          Ernst & Young Entrepreneur of the Year Award – Atlantic Finalist

•          CFA – Franchisee Choice Award – 12 Years Running. One of only 7 Brands nationally to receive this recognition.

•          VENN Innovation – Board of Directors – Chair•          CFE – Certified Franchise Executive