Zarine Manchanda Foundation: A Saga Of One Of The Most Influential Women

India’s entrepreneurial landscape has seen significant transformation in recent years, particularly with the rise of women entrepreneurs. As of 2024, women are making notable strides in the business sector, driven by a combination of increased access to resources, evolving societal attitudes, and supportive government policies. Women entrepreneurship in India has been on an upward trajectory. Recent studies and reports indicate that women now constitute approximately 20 percent of the total entrepreneurial population in the country. The proliferation of digital platforms and tools has lowered the entry barriers for women entrepreneurs, enabling them to start and scale businesses with relatively modest investments.

The founder of the Zarine Manchanda Foundation, Zarine Manchanda, is one of the most Persuasive Women Leaders. Zarine faced many obstacles during her initial stage, but her tenacity and fortitude enabled her to go past failures in both her professional and charitable undertakings. She has had a tremendous impact on society through her foundation, and her success story is proof of the strength of tenacity in the face of difficulty. Zarine is deserving of her place on our list of significant women leaders because of her continuous dedication to building an opulent and socially conscious environment.

The Inception story

Zarine’s, father was a well-known businessman and a politician in Himachal Pradesh. She shifted to Mumbai to follow her childhood dream of becoming a Bollywood actor. But even after taking acting classes and going to a lot of auditions, success in the business remained elusive. The Zarine Manchanda Foundation was established in 2019 as a result of Zarine’s unwavering pursuit of a political career and advice to establish a charitable foundation.

Since then, the charity has managed more than 300 donation initiatives for Mumbai’s poorest citizens, gaining her the title of “Princess of the Poor” and extensive media coverage in some of India’s most well-known newspapers and magazines.

Zarine founded the Zarine Manchanda café during the COVID-19 epidemic, inspired by the success of her foundation. Although there were many difficulties at first, the venue soon became the buzz of the town for Bollywood’s A-list audience. Zarine’s business drive took off as franchise inquiries and offers for her café began to come in from all over the world, including India.

Beating the odds

A prominent figure in Indian politics and business is Zarine, had to overcome a number of obstacles on her path to success before she could get to where she is now. Building her political base was Zarine’s initial objective. But completing the assignment was not simple. Her long battle to gain recognition in Bollywood was a disheartening time in her life. Zarine didn’t waver in her will to pursue her objectives in spite of these obstacles.

The decision Zarine made to launch her foundation marked a sea change in her life. The foundation helped her overcome obstacles in her profession and provided her a renewed sense of focus and purpose. Zarine made a beneficial contribution to society through the foundation, which gave her the self-assurance and encouragement she needed to achieve.

When the Covid-19 pandemic struck, Zarine had to deal with additional difficulties despite the success of her charity. Her foundation and café were impacted by the epidemic, so she had to find new ways to carry on with her philanthropic activities and maintain operations. Zarine’s tenacity and fortitude, however, enabled her to overcome these obstacles, allowing her to reopen her café for regular business hours and expand the scope of her foundation’s charitable endeavours.

The post-covid scenario

Zarine Manchanda considers the ways in which the epidemic has impacted Indian entrepreneurship. Zarine has seen certain shifts in the business world, though she cannot speak for other CEOs. To the best of her knowledge, the epidemic has made many businesses reevaluate how they do business. There has been an increase in remote employment, which has made people in India and throughout the world feel more alone. But the pandemic has also released a powerful force: the need for individuals to have a strong sense of personal connection with one another while they are out and about.

Zarine Manchanda thinks her enterprises have benefited from this need for connection. She aims to foster an environment of friendliness and community that transcends standard business-to-business interactions. This “spiritual charm,” as she refers to it, has enabled her enterprises to prosper even in the post-pandemic period.

The future roadmap

Zarine is planning to expand her company and grow her companies internationally. With her wide array of businesses, which include a café and cloud kitchen, a charitable foundation, and high-end security services that provide an opulent experience with a spiritual twist, she has already established herself in Mumbai. Zarine’s first move toward growth is to offer her café and high-end security businesses for franchising. She intends to introduce her distinct brand of luxury with a spiritual twist to the international market in an effort to build a devoted following and build her brand.

Zarine has a bigger plan than just growing her companies. She also intends to use her foundation to have a big social influence. Her CSR procedures are currently in operation, but she intends to expand her foundation by naming schools, orphanages, and senior care facilities after herself, as well as by offering free food canteens for the underprivileged, a large number of ambulances, and mobile medical clinics to deliver essential medical care in the slum cells.

Visit Zarine Manchanda – LinkedIn Profile

Datamatics Business Solutions – An Overview

At Datamatics Business Solutions Ltd. (DBSL), our core philosophy is simple: “We take care of our people, and the people take care of the business.” This guiding principle drives everything we do, from our commitment to flexible work arrangements to our support systems designed to empower our team.

As a leader in B2B data, demand generation, and business intelligence solutions, we offer a comprehensive suite of services including finance and accounting solutions for CPAs, B2B sales and marketing, business process transformation, and technology outsourcing for Fortune 1000 clients across various industries. Our investment in people leadership, cutting-edge technology, and operational excellence is matched by our dedication to building strong client relationships and maintaining high standards of corporate governance.

Mission and vision

“At Datamatics Business Solutions (DBSL), our mission and vision are straightforward. We aspire to be a leader in the Business Process Management (BPM) industry by helping businesses leverage technology while keeping the human touch at the center. We believe our greatest assets are our people, deserving of the best tools and resources to thrive. That is why we invest in the latest technology; AI, automation, and more to empower them to reach new heights of creativity and strategic thinking.

Our vision is to be a recognized leader in the BPM industry, but more importantly, a trusted partner for businesses of all sizes. We build strong relationships with our clients, becoming more than just a service provider. We see ourselves as an extension of your team, working alongside you to achieve your goals. At DBSL, we foster a work environment where people and progress meet, working together to help businesses around the world achieve more. We harness the power of advanced technologies and human ingenuity in perfect harmony to create state-of-the-art business solutions for our clients,” says Loly Vadassery, CHRO, Datamatics Business Solutions.

Client-oriented services

“DBSL empowers businesses to navigate today’s data-centric world with a comprehensive suite of services designed to help unlock the power of information and achieve strategic goals. From B2B data and business intelligence solutions to sales and marketing assistance, finance and accounting support, and business process transformation, we assist businesses in streamlining operations and boosting efficiency. Our technology outsourcing solutions provide access to the latest advancements and expertise, freeing our clients to focus on running business,” adds Ms. Vadassery.

The differentiating factor

“At Datamatics Business Solutions (DBSL), our commitment to our people is what truly distinguishes us. We understand that our success hinges on the well-being and empowerment of our team, which is why we prioritize creating an inclusive and supportive work environment.
Our approach to diversity is a key differentiator. We believe that innovation and creativity flourish in diverse settings, which is why we maintain a gender ratio of 45:55 (female to male). Our dedication to gender diversity is grounded in the belief that diverse environments drive greater innovation and creativity. This belief shapes our inclusive policies and flexible work arrangements, ensuring that every individual feels valued and has the opportunity to thrive.

Technology also plays a crucial role in our strategy. By leveraging tools like MS Teams and our Learning Management System, we have crafted a hybrid work environment that enhances efficiency and fosters a sense of belonging. Our use of automation supports a flexible work-life balance, allowing our team members to manage their professional responsibilities alongside personal commitments effectively” notes Loly Vadassery.

The clientele

“At DBSL, we’re privileged to partner with clients from diverse industries, honing our expertise to deliver top-notch solutions. From Fortune 500 leaders to SMBs, we empower businesses of all sizes to thrive in the data-driven world. Our industry-specific knowledge ensures tailored solutions, fostering long-term partnerships built on trust and shared success. Whether big or small, DBSL is here to empower businesses to achieve their goals.”

The work culture

“Our organization’s culture goes beyond policies and numbers; it’s about creating a sense of belonging and empowerment for everyone. We foster an environment where every voice is heard and valued. With an employee engagement score of 91%, our culture thrives on active participation and support. Flexible work arrangements, mentorship programs, and leadership development initiatives ensure that everyone, especially women, can grow and succeed.
 
Our tailored business programs- iCARS, iDATA, iSPEND, and iTOUCH, cater to specific needs in knowledge management and growth, offering over 6,000 training hours. Leadership empowerment is a priority, supported by programs like IGNITE and iRise. These initiatives enhance communication and collaboration skills, preparing our leaders to navigate challenges effectively. We’ve conducted over 1,000 niche training and coaching sessions for 301 existing leaders.

Looking ahead, our vision is clear: to remain a beacon of inclusivity and equality in the workplace. We’re committed to providing equal opportunities and fostering a culture where everyone feels supported and empowered to reach their full potential. At DBSL, we know our strength lies in our diversity, and we celebrate it every day”, added Ms.Vadassery.

Future roadmap

Our future roadmap reflects our steadfast commitment to our core values and our people. Looking ahead, we are dedicated to creating an even more inclusive and supportive workplace where every individual feels valued and empowered to reach their full potential.

Our focus is on strengthening connections and enhancing opportunities for growth and development across the organization. We are advancing initiatives that provide our employees with the tools and resources necessary for success. At the same time, we are leveraging technology to enhance collaboration and streamline processes, ensuring seamless teamwork whether in the office or working remotely.

Most importantly, our roadmap underscores our commitment to fairness and equality. We are committed to maintaining pay parity and ensuring equal opportunities for everyone, regardless of background. Our vision is clear: to build a workplace where every person feels seen, heard, and valued. As Ms. Vadassery aptly puts it, “At the end of the day, it’s our people who make DBSL truly special, and we’re committed to supporting them every step of the way.”

Balasore Alloys: Produce Different Grades Of Ferro Chrome As Per Market Dynamics

The ferrochrome manufacturing industry is evolving with advancements in technology and sustainability, while also navigating challenges related to raw material supply and environmental regulations. Balasore Alloys focuses on increasing the agility of its current systems, rapidly adapting to change, increasing transparency, and preparing for future disruption to better prepare for the challenges to come. The focus of the supply chain is to rely on ERPs to manage data and core processes and effective collaboration with suppliers can bring about real-time visibility into inventory, material quality, and costs to easily understand and report on supplier performance. It further focuses on the importance of sourcing balance, saving small suppliers, managing inflationary times, and digitizing procurement given the growing complexity and raw material variability.

Mission and Vision

“To be an organization that continuously achieves value creation by optimizing resources through operational excellence, enabled by technology, and driven by innovation, to meet customer satisfaction and to maximize the value for all stakeholders. To be amongst the world’s top five new generation Ferrochrome manufacturing companies in our products, in the way we service our clients, in our work ethics, and in our culture of societal integration.”

Client-Oriented Services

“The company has a special grade of chrome ore mine and Ferro Chrome product, which is quite rarely available worldwide, and this is presently being used by stainless steel producers. The company is expanding the Chrome mining by going with underground mining operations of Chrome ore (the first time in India). As this product is not available in China & other North-Asian Countries, it is leading to a spike in demand for such raw material. After discussions with various stainless companies, it has been found that there is a lot of scope to work together for both short and long terms and this prompted the company to start exporting into the market and signing long-term agreements with large stainless-steel companies.”

The Initial Challenges

The company was always growing, it had to move around different locations to explore and help as needed. “During my new assignment in China in year 2003, I came across many hurdles including language barrier, different corporate culture with different mindset in business dealing. During those years it was quite difficult to work on long term basis with both buyers and sellers as they keep changing their commitment and executing project on time. To understand their business ethics & past performance for selecting the right vendor and buyers a thorough assessment with vendor rating, by visiting their processing plant, manufacturing unit and by meeting their team leaders to develop a mutual trust and confidence for ensuring they will not back out on execution of orders in case of any kind of market up & down which was quite regular practice at that time,” says Vijay K Singh, CEO, Balasore Alloys.

The Differentiating Factor

•Business expansion in area of Ferro Chrome export worldwide by 21%. This was achieved with leadership competencies & strategy by well-defined roadmaps & commercial performance.

•First time in India started project of underground mining of Chrome ore at Balasore Chrome mine after due diligence study and underground design work has already started in early 2020. This will increase the production output as well as export by next year.

•One of the lowest cost producers globally due to their fully integrated business model.

•Globally preferred supplier to Stainless Steel producers and allied industries

The Art of Balancing Work and Life

Time management plays a significant role in everyone’s lives. One can only spend more time with friends and family if they are well-balanced and efficient. However, it is essential to know where to draw the line, one part of your life should not take over other aspects of life and living. This way Vijay enjoys life without any stress or inconvenience. Smart delegation is essential for yourself and your team as it benefits all involved parties. This can only be done through smart interactions and effective communication with team members and understanding the prerequisites of work.

 For better management of time, he uses two fundamental strategies: flexible scheduling as allowed by the company and prioritizing responsibilities. Setting priorities and creating a schedule is the most helpful to integrate all aspects of life: work, family, classes, fitness, and social activities with other one-time events. He maps out his responsibilities and timelines daily in a to-do list of tasks that needs to be completed.

Regardless of how hard one tries, there will be sometimes when one or the other becomes more demanding in life. Learn to be creative and think of possible ways to meet the urgent priority while still attending to others. Without a clear separation between home and office, it may be hard to transition from work life to personal life. To counteract this issue, one needs a distinctive work zone.

Awards and Recognitions

Balasore alloys of ISPAT Group was awarded the Top Exporter Silver Award for the year 2017-18 in the Three Star Export House (Non-MSME) category by FIEO Eastern Region. The Award was handed by Bharat Ratna Shri Pranab Mukherjee, Hon’ble Former President of India in presence of Mr. Bruce Bucknell, British Deputy High Commission Kolkata.

•Balasore alloy limited has been awarded by CII (Confederation of Indian Industry) with the “Excellence Award in Energy Conservation in the 9th ENCON” award ceremony organized by CII eastern region for initiating and implementing different energy-saving measures/ techniques in the plant.

•The award which was instituted by the Engineering Exports Promotion Council (EEPC), Union Ministry of Commerce and Industry was handed at the 49th EEPC National Award Presentation Function 2016-17 by Mr. C.R. Chaudhary, Honorable Minister of State for Commerce and Industry, Government of India in the presence of Ms. Rita Teaotia, Secretary, Department of Commerce, Ministry of Commerce and Industry and Mr. B.S. Bhalla, Jt Secretary, Department of Commerce, Ministry of Commerce and Industry.

•Balasore alloys of ISPAT Group recognized as a good neighbour through its Corporate Social Responsibility activities has been appreciated again. The Institute of Quality & Environment Management Services (IQEMS) backed by support from South Africa High Commission, CREDAI Odisha, Rotary International organized a competition-cum-seminar on ”CSR Initiatives-Value Driven Social Change” on 21st May 2016.

The Future Roadmap “Seamless integration of all business processes for greater efficiency is essential for future practice, alongside the implementation of SAP and cloud-based CRM module will certainly help growth. This, however, does not prevent cybercrime. With that in mind, more organizations create and appoint Chief Security Officer and CCO who would be responsible for ensuring that an organization is cyber-ready, would bear the responsibility for preventing breaches, take the lead if a breach does occur, and provide a robust connection between the board and the rest of the company,” concludes Vijay.

Oliver Sanderson: Inspired By The Need For A More Personalized And Consultative Approach To Executive Search

The talent acquisition industry is undergoing a significant transformation driven by technological advancements, changing workforce dynamics, and economic shifts. Organizations that adapt to these changes by leveraging technology, focusing on DEI, and enhancing their employer branding will be better positioned to attract and retain top talent in a competitive landscape. The emphasis on data-driven strategies, remote work models, and continuous learning will be key to navigating the future of talent acquisition successfully.

The talent acquisition industry, a crucial subset of the broader recruitment sector, is witnessing profound changes driven by technological innovations, evolving workforce dynamics, and economic fluctuations. The inception of Oliver Sanderson Group traces back to my desire to carve out a unique path in the executive search industry. “After gaining valuable experience in recruitment at leading firms, I envisioned a company that prioritized honesty, integrity, and passion in every aspect of its operations. Inspired by the need for a more personalized and consultative approach to executive search, I founded Oliver Sanderson Group in 2011 with a commitment to redefining the standards of excellence in talent acquisition.” Says Natasha Makhijani, CEO.

The Initial Challenges

The mission of Oliver Sanderson Group is to empower organizations to achieve greatness by connecting them with top-tier talent and fostering a culture of excellence, inclusion, and innovation. “Our vision is to be recognized as a trusted partner in executive search, renowned for our unwavering commitment to integrity, quality, and client satisfaction.”

Like any entrepreneurial endeavour, the inception of Oliver Sanderson Group was not without its challenges. “Securing initial financing, building a strong team, and establishing credibility in a competitive market were among the primary hurdles we faced. However, through perseverance, strategic networking, and a relentless focus on delivering exceptional results, we overcame these challenges and laid a solid foundation for the company’s growth,” added Natasha.

Our Services

“Oliver Sanderson Group offers a comprehensive suite of executive search and talent acquisition services tailored to the unique needs of our clients. This includes executive search for board and senior leadership positions, interim management solutions, talent mapping and market intelligence, and diversity and inclusion consulting. Our innovative digital platform, Snapp CV, revolutionizes the recruitment process by leveraging cutting-edge technology to connect employers with top talent seamlessly.

Designed by recruiters for recruiters, Snapp has transformed the recruitment process, empowering recruiters, and job seekers in the transition to digital platforms. By streamlining the journey, Snapp makes it easier for employers to find the right talent while saving applicants time and energy.

As the world’s first voice-activated mobile job board with complete integration with Amazon Alexa through the “Find me a Job” skill, Snapp is a truly unique innovation. Our closest competitors, such as Zoek, Monster Jobs, Total Jobs, Job Today, and Indeed, offer mobile job boards, while others like Spark Hire, interview, my Interview, and VidCruiter specialize in video interviewing software. However, none of them offer both services together like Snapp does.”

The differentiating factor

“What sets Oliver Sanderson Group apart from our competitors is our unwavering commitment to delivering personalized, consultative, and results-driven solutions. We prioritize building long-term relationships with our clients, understanding their specific needs, and tailoring our approach accordingly. Our deep industry expertise, combined with our agile and innovative mindset, allows us to stay ahead of the curve and provide unparalleled value to our clients. We are also thought leaders in Equity, Diversity & Inclusion. Since our foundation in 2011, EDI has been at the heart of our work at Oliver Sanderson.

Our mission is to lead the way in discovering and engaging with the next generation of diverse business leaders while driving improvements in representation across a wide range of sectors. For our clients, we are committed to connecting mission-led businesses with diverse talent. For our company, we are committed to fostering a culture of equity, diversity, and inclusion – a place where everyone feels welcome and supported to fulfill their potential.

To achieve our mission, we foster a collaborative approach that involves partnering with diverse organizations, communities, and networks. Our CEO, Natasha Makhijani, continually shares her path-breaking experiences as an Asian woman leader in this industry and maintains a powerful voice in the discussion on EDI and dismantling barriers to entry.”

Clientele

“Our clientele comprises a diverse range of organizations spanning various industries, including Fortune 500 companies, FTSE 100 and FTSE 350 firms, private equity-backed enterprises, and emerging startups. We take pride in serving clients across sectors such as finance, technology, healthcare, consumer goods, and beyond, helping them secure top-tier talent to drive their growth and success,” proudly elaborated Natasha.

The work culture

“At Oliver Sanderson Group, our organizational culture is characterized by collaboration, transparency, and a relentless pursuit of excellence. We foster a supportive and inclusive work environment where every team member is valued, empowered, and encouraged to reach their full potential. Our culture of continuous learning and innovation enables us to adapt quickly to changing market dynamics and deliver exceptional outcomes for our clients,” added the CEO.

Client Testimony

A true entrepreneur, designing a mobile job app called Snapp CV, which is the first in the world for voice technology job search using the ‘Find me a job’ skill on Amazon Alexa, is a remarkable achievement that will change the face of recruitment moving forward. Natasha, with the support of her team, is always breaking down boundaries.”

            Pam Wright, Chief Human Resources Officer – Equans UK & Ireland

Future Roadmap

“Looking ahead, our future roadmap is centred on accelerating growth, expanding our market presence, and driving innovation in talent acquisition. We are committed to further strengthening our client relationships, expanding our service offerings, and leveraging technology to enhance efficiency and effectiveness. Additionally, we remain dedicated to advancing diversity, equity, and inclusion both within our organization and across the industries we serve, positioning Oliver Sanderson Group as a leader in executive search and talent acquisition,” concluded Natasha.

Chatur Ideas: ONE STOP For Every Entrepreneur

Chatur Ideas is the inception of the first ever dynamic, multifarious online platform, which will engage, counsel, and interconnect the entrepreneurial breed of India to investors, financers, and mentors in a controlled investment-friendly ecosystem. It acts as a ‘virtual intellect box’ where all the brilliant and ingenious entrepreneurial ideas will be scrutinized, enhanced, and mentored and will be given assistance and or possible funding. It also simultaneously runs various entrepreneurial contests, which help entrepreneurs get seed capital that helps them in financing their businesses, start-ups, and inventions.

The inception story

“My story began in 2009, with my idea to start a cab service based on GPS. I created a working model and reached out to various industry experts. However, when I approached the aggregators of the taxi/cab service companies; I was discouraged from pursuing the idea. I took their words seriously and decided not to further work on the idea as it needed political connections and managing unions. Having dropped the idea, I started working in a firm as a wealth manager and was responsible for managing ultra-HNWIs money, who invested in India and abroad across asset classes. Through this experience, I acquired a huge amount of networking and domain expertise.

However, simultaneously, I also saw Ola’s birth and their journey to the 1000-crore club on the footholds of the same idea that I wanted to initiate back in 2009. This turned out to be an eye-opener for me and caused me to reflect on the decisions I made.

Over the years, I have also spent a lot of time mentoring startups and investing in them, connecting with investors, and gaining a lot of experience and exposure.

As a result, I decided to bridge the gap between entrepreneurs and investors/mentors by providing a platform for their interactions and valuable feedback from these dignitaries to these entrepreneurs to help them with their journey. Thus, took place the establishment of Chatur Ideas – which has now become one of India’s leading startups enabling platforms that acts as a ‘ONE-STOP SOLUTION’ for start-ups and entrepreneurs,” says Devesh Chawla, CEO and Founder, Chatur Ideas.

The advice to the aspiring leader

“Never stop meeting the right people: Your connections keep your business afloat. Make relevant connections and networks that will keep you elucidated with their experience and learnings. Keep in touch along the way and build quality relationships to uplift your knowledge and business. As they say, your network is your net worth.

Your Business Will Demand Money: If you are starting a startup, it will demand some money and you might take some financial hits. But without spending money, you can’t make it a long way. However, don’t forget to be frugal and smart with your spending patterns. A tip here would be: to spend money where you see the value. This value can be social, physiological, or other ways.”

Support the development of future leaders

“While micromanaging exerts a greater control on its operations, apart from when the operations are complex and instructions need to be communicated, it is not very useful. The micromanagement style, or more specifically, keeping close tabs on what work is being done, how it is being done, and the quality of the output, can certainly be used effectively, however, employee wellbeing & psychological safety must be taken into account.

Micromanaging your employees, to put it bluntly, annoys them, creates trust issues, and can cause employees to become dependent on micromanagement leading it to be unscalable.

So, I believe in efficient management; Creating important tasks, and allowing employees to do the work in their way goes a long way toward creating trust between the employees and me. Simply touching base with them at predefined points along the way eases the employee to complete the task at a defined pace in his methods improving his growth and creativity. As stated earlier, at Chatur Ideas, we nurture creativity, be it of our employees or our clients,” adds Devesh.

Awards

  • Awarded as CEO of the year 2019 in Dubai by GISR Foundation and American College of Dubai
  • Awarded as Entrepreneur of the Year 2018 by Minister of State for Health & Family Welfare, Ashwini Kumar Choubey
  • Awarded the Mahatma Gandhi Samman Award, which is given to 25 Indians only across the world
  • Selected amongst Top 30 Entrepreneurs of the Year 2018 by The Silicon Review
  • Selected amongst Forbes’ Top 100 Great People Managers 2021
  • Facilitated the Youth Leadership Award by the Trade Commissioner of Canada
  • Nominated for Business World 40 under 40
  • Chatur Ideas has been selected as Top 5 Rising Startups of India by Tech in Asia
  • Chatur Ideas has been awarded as India’s leading startup enabling platform at BRICS Conclave
  • Chatur Ideas has been awarded as Top 50 Small Businesses of India 2021

Future Roadmap

“I have been deeply committed to assisting today’s youth to gain financial independence, be it through entrepreneurship, jobs, or the stock market. People need to learn to be self-reliant. To achieve that, I have conducted various workshops and courses on stock market technical analysis, entrepreneurship, and financial independence so that my students can make money on their own,” concluded Chawla.

Go-Be Sleeves: Changing The World For The Better

The tray cover market for travelers is heavily influenced by evolving consumer preferences for hygiene and convenience, technological advancements, and sustainability considerations. Companies in this sector can capitalize on these trends by offering innovative, high-quality products that meet regulatory standards and cater to the needs of travelers seeking a safe and comfortable experience. As travel patterns continue to recover and evolve, monitoring consumer behaviour and adapting product offerings accordingly will be key to success in this market.

Go-Be is an eco-friendly, reusable antimicrobial tray sleeve that is as stylish as it is functional and planet-friendly. The idea came to its co-founders Barbara Booth and Cornelia Quinn after they discovered that millions of single-use disinfectant wipes, which are non-biodegradable and contain harsh chemicals, head to landfills every day from travelers wiping down their tray tables. So they set out to create a product that was not only fun and functional but eco-friendly, sustainable and embedded with an antimicrobial technology that is non-toxic and non-irritating. What’s more, Go-Be’s fabric is knitted out of a fiber created from recycled post-consumer plastic, and a portion of each purchase goes to support Ocean Conservancy, an organization committed to resolving the ocean plastic crisis.

As a former CNBC reporter, Barbara’s entrepreneurial spirit had been fueled for years as she told the stories of how some of today’s most dynamic entrepreneurs built their empires and used their success as a force for good. Go-Be has quickly become a catalyst for changing people’s behaviour and educating them on the importance of traveling more ethically and sustainably. Go-Be is now partnering with major airlines, hotels, and other major players in the hospitality industry to promote sustainability in the tourism sector. Barbara and Cornelia’s dream of creating a product that is not only functional but a force for good has come true.

The initial challenges

“The travel gear industry is hugely competitive, and despite the uniqueness of our tray covers—their hygiene benefits, sustainability and eco-friendly design—we were a completely new concept competing for attention and market share against a wide array of travel accessories. There are neck pillows, packing cubes, travel-size toiletries, portable chargers, and eye masks, each vying for the consumer’s interest and wallet. So, one of the greatest challenges lay in convincing travelers that our reusable tray covers are a must-have addition to their travel essentials, especially when our society often prioritizes convenience over what is right for the planet, in this case, single-use disposable wipes, which cause great harm to the environment. Our mission was (and still is) to change that behaviour by inspiring travelers to travel more ethically and choose an eco-friendly option to avoid germs. That was tough and required significant effort. We needed impactful messaging and a lot of it. We started with paid ads to gain some traction. That was costly, so we switched to doing our organic content and flooded the social media platforms to make people aware of our brand and our mission. We didn’t always get it right. We had to do a lot of market research, polls, and social engagement, and learn how to effectively target audiences. We enrolled in mentorship programs to learn, because technology is ever-changing. It didn’t happen overnight, but we finally discovered the messaging that resonates with travelers who share our values and love our brand,” says Barbara.

The journey towards leadership

“What inspired me to lead Go-Be and become a leader in my field was the desire to create meaningful change in the way people travel. I noticed a gap in the market for a sustainable, hygienic, and aesthetically pleasing way to fight the germs on your tray table. After my investigations uncovered the truth about the cleanliness of airplane tray tables and how this could impact health especially those with life-threatening food allergies and autoimmune issues my co-founder Cornelia and I resolved to come up with an environmentally responsible solution. We also wanted to put a little joy back into air travel. Flying, what was once considered glamorous and exciting, is now a hassle, with tight spaces and flight delays the norm. Go-Be tray covers come in stunning designs and make people feel happier in their personal space. The idea of encouraging people to “go be” adventurous, and bold and to lose the fear and enjoy the journey, especially during Covid resonated with me. So, this vision inspired me to take the lead and build a brand that not only meets practical needs but also promotes positivity,” adds Barbara.

Beating the odds

“One significant challenge we faced early on was figuring out how to regain our footing after draining most of our resources on expensive marketing campaigns out of the gate instead of starting off scrappy to test the waters. In hindsight we should have focused more on driving sales and proving our concept before committing such a large budget to marketing efforts. This situation forced us to pivot quickly. We shifted our focus from extensive paid media campaigns to more DIY strategies, such as consistently producing engaging content via posts, videos, and blogs that resonate with our audience and interacting with our followers to authentically generate buzz about our brand without incurring high costs.
It was a scramble, but our efforts paid off: We were able to attract and retain enough customers through authentic social media marketing to generate the necessary revenue to stabilize our finances and regain our footing. This taught us that effective marketing does not always require a large budget. Organic social media marketing, when done right, can be just as powerful in driving customer engagement and sales,” says Barbara.

The evergreen qualities of a leader

“I believe the ability to adapt and pivot to changing circumstances is crucial. Things are not always going to go according to plan. Many times, they are not. So, you need to have the capacity to bounce back from setbacks and stay determined to move forward.

I also believe you need to have a clear and compelling vision so you can guide your team. But at the same time be open to your team’s ideas. Otherwise, innovation will stall. Encourage creativity and embrace new ideas. Promoting teamwork and valuing diverse perspectives enhances innovation.

You also need to be able to make informed decisions. There is so much noise out there about the “right way” to send messaging on social media, or the “right way” to send email campaigns and so forth. You need to stay ahead of the curve and know what is going on in your marketplace. Know what the trends are. What your audience wants. You must commit to continually learning so your business stays relevant.

Most of all, though, you need to base your business on transparency and integrity so you can build trust and credibility within the organization, with external partners, and with your customers.”

The future roadmap

“At Go-Be, our vision extends far beyond creating tray covers for travel. We aim to be the company that creates high-quality covers in stunning designs for anything you need. While some of our future inventions are under wraps, I can assure you that they will always align with our mission to promote sustainability and minimize ecological impact. We will continue to keep our customers informed about our processes, materials, and the impact of our products, fostering trust and loyalty, and our branding will always reflect positivity and inspiration. We believe in encouraging our customers to ‘Go Be’ adventurous, bold, and environmentally conscious. This ethos will be woven into every aspect of our marketing and communication efforts in the future. We will also continue to strengthen our collaborations with like-minded organizations, influencers, and communities to amplify our impact and reach so we can continue to drive positive change and support sustainable practices globally,” concluded Barbara.

C5i: Driving Business Impact With The Ideal Combination Of Human Expertise And AI

AI is revolutionizing the world across various domains and industries, bringing about significant advancements and transformative changes. AI technologies, particularly machine learning and robotic process automation (RPA), are automating repetitive tasks and processes across industries. This not only increases efficiency but also reduces costs and improves accuracy. AI enables highly personalized experiences for consumers in sectors such as retail, entertainment, and digital marketing. By analyzing vast amounts of data, AI algorithms can tailor recommendations, content, and services to individual preferences and behaviors.

In today’s dynamic business landscape, volatility has become the norm, characterized by shifting customer preferences, competitive dynamics, and environmental factors. “At C5i, we empower our clients to navigate this complexity and thrive by transforming their decision-making processes. Utilizing cutting-edge AI, data science, and analytical methodologies, we harness the power of advanced data technologies to deliver bespoke solutions for our clients. Our approach combines state-of-the-art technology with best-in-class talent to address complex business challenges effectively. At the core of our approach is to have “human in the loop,” ensuring that we combine the human perspective and knowledge of our teams and client teams with the power of AI and machine learning to drive insights that are trustworthy and drive adoption,” says Jasmeet Sraw, Sr. Growth Partner, C5i.

Enhanced Customer Service

“Analytics and AI solutions provider focuses on Enterprise AI, Industry 5.0 & Supply Chain, Marketing Analytics, Consumer & Market Insights, Customer Analytics & Digital Analytics. Our paramount objective is to drive business impact swiftly and expansively, fostering enduring partnerships along the way. This objective is made possible through our comprehensive solution set, which integrates multi-functional teams and a robust suite of products, solutions, and accelerators tailored for various horizontal and industry-specific use cases. At C5i, our teams synergize the insights of our consultants and industry experts with the technical expertise of data scientists, data engineers, business analysts, and visualization specialists. Furthermore, we continually enhance our capabilities through dedicated research and development efforts conducted in our AI labs. Central to our ethos is a client-first approach, underpinned by a culture of relentless innovation and commitment to driving adoption. By prioritizing the needs of our clients and embracing innovation, we ensure that we remain at the forefront of delivering transformative solutions in a rapidly evolving business landscape,” adds Jasmeet.

The differentiating factor

“At the core of our approach is to have “human in the loop,” ensuring that we combine the human perspective and knowledge of our teams and client teams with the power of AI and machine learning to drive insights that are trustworthy and drive adoption. C5i AI Labs serves as a dedicated Research and Development center housing a team of 50+ researchers. Our team comprises generative AI (GenAI) experts, AI scientists, machine learning engineers, and analysts, collectively focused on a wide array of cutting-edge technologies. These include natural language generation and processing, GenAI technologies, econometric and statistical modeling, visual storytelling methods, cloud data engineering, and others. Collaborating closely with our business teams, C5i AI Labs harnesses open-source innovations, partnerships with leading technology companies, and collaborations with academic institutions to develop applied technologies that address specific business use cases and pain points for our clients.”

The clientele

“Our powerful suite of 400 accelerators and four products equips our clients with rapidly deployable solutions that can seamlessly be integrated into their operational environment, enabling them to achieve immediate impact and industrialize AI & analytics into their processes. Our clientele includes Banking and Financial Services, Consumer Goods & Services, Life Sciences, Research & Consulting Firms, Retail, Technology, Telecom, and Media to name a few.

The work culture

“We place great emphasis on cultivating a positive impact on the lives of our employees. We enhance their capabilities through comprehensive training, access to cutting-edge technology, and ample growth opportunities, ensuring they are equipped to compete on a global scale and deliver exceptional results. Our workplace culture is one of collaboration, built on a foundation of trust and respect for diversity. Beyond our business endeavors, we are driven by a desire to contribute positively to the world around us. Through our corporate social responsibility initiatives and community engagements, we strive to make a meaningful difference. We empower deserving and underprivileged children and youth through sponsorship, mentorship, and support, enabling them to realize their full potential and serve as catalysts for positive change within their communities.”

Future roadmap

“Beyond our business endeavors, we are driven by a desire to contribute positively to the world around us. Through our corporate social responsibility initiatives and community engagements, we strive to make a meaningful difference. We empower deserving and underprivileged children and youth through sponsorship, mentorship, and support, enabling them to realize their full potential and serve as catalysts for positive change within their communities. We also plan to work on IP-based solutions driving speed to value, High-quality data and technology partnerships, Business value-driven consulting and solution approach, and Continuous applied AI innovation at C5i’s AI Labs – focus on reliable, responsible AI,” concluded Jasmeet.

Ogden Ventures: Elevates Brands To The Next Level Of Growth And Success

The landscape of inspirational keynote speaking continues to evolve with changing audience preferences, technological advancements, and societal shifts toward inclusivity and sustainability. Successful speakers navigate these trends by staying relevant, authentic, and responsive to the needs of their audiences.

Ogden Ventures, LLC is an elite brand founded by Marques Ogden specializing in inspirational keynote speaking for major corporations and organizations and coaching + consulting for business professionals and high-level executives. “Work with us on what we do best; sharing our powerful life lessons on the world stage helping amplify your message and elevating your brand to the next level of growth and success,” says Marques Ogden, Founder, Ogden Ventures.

The Man behind the curtain

Marques Ogden is a former NFL player who is now an inspirational keynote speaker. He is also the founder and CEO of Ogden Ventures LLC, three-time best-selling author (Sleepless Nights; The Success Cycle), business coach and consultant, and the podcast host of Authenticity with Marques Ogden; although his journey did not come easy or without unrelenting adversity. After retiring from football, Marques pursued a career in construction and contracting. At 27, he founded a construction company with fast growth but eventually went bankrupt, losing almost two million dollars on one project in 90 days.

He pulled himself together during his darkest hours and got a part-time job as a custodian. Marques rose to the top again with hard work and determination, using his struggles as inspiration to blaze his trail forward. Now, he shares his powerful story to help others learn how to fail forward and achieve success in their lives. Marques’ story and insights as a thought leader have been featured in top publications such as USA Today, Forbes, Cheddar News, and Authority Magazine. As a speaker, he is landed jobs with over 40 Fortune 500 companies and over 15 Fortune 100 companies like Amazon, Goldman Sachs, Intel, JPMorgan Chase, and Home Depot. As a podcast host, he is interviewed iconic guests such as Michael Strahan, Joe Namath, and Willie Parker Jr. Marques hopes to continue reaching new levels in his professional career and positively impacting as many people’s lives as possible through doing what he loves; speaking on stage and sharing his experiences and knowledge with others.

Client-oriented services

“The top-performing companies in the world invest in high-level consultants. And that is exactly who we are. We help identify and address your unique business challenges, work with executive leadership on efficiencies and decision-making, and create a tailored action plan to ultimately elevate your company to reach new levels of growth and success you did not even know was possible.

We bring our real-life experiences paired with a fresh perspective to give you the advice we would give ourselves if we were in your shoes. Our brand is proud to partner with some of the most successful companies in varying industries to help them reach the same goal: achieve unimaginable success through action and accountability. Our clientele includes Oracle NetSuite, JP Morgan, The University of Tennessee, and Nestle, to name a few,” added Ogden.

Achievements

IAOTP 2024 Award: Top Inspirational Athlete and Keynote Speaker of The Year For 2024!

The International Association of Top Professionals (IAOTP) is an international boutique networking organization that handpicks the world’s finest, most prestigious top professionals from different industries.  These top professionals are allowed to collaborate, share their ideas, be keynote speakers, and help influence others in their fields. This organization is not a membership that anyone can join.  You must be asked by the President or be nominated by a distinguished honorary member after a brief interview. With almost 2 decades of experience, IAOTP’s group of publishers, IT experts, PR, Marketing, and Branding professionals, have helped thousands of top prestigious professionals get the recognition and credibility that they deserve and have helped in building their branding empires.  Our company prides itself to be a one of a one-of-a-kind boutique networking organization who hand picks only the best of the best and creates a networking platform that connects and brings these top professionals to one place.

Future roadmap

“We are focusing our efforts more on consulting and getting into the Evergreens and online communities to help as many people as possible who cannot afford our high-ticket coaching and speaking services but still want access to information and knowledge to move them forward. We are focusing on online communities with different partners and we are trying to focus on more consulting to build deeper connections with our clients and work with them around the clock to help them meet their goals and aspirations,” concluded Marques.

Smooth Sale: Leader Who Stands Out For Encouraging Growth

The landscape for women in sales is improving, with increasing recognition of the value they bring to sales teams and a growing number of initiatives aimed at supporting their careers. However, challenges such as gender bias and work-life balance issues remain. Companies that actively promote diversity, provide supportive resources, and leverage technology to create flexible work environments are likely to see the most success in attracting and retaining talented women in sales.

“Upon being ‘encouraged’ to quit my eleventh sales position once again (a yearly event as I was the top producer and an embarrassment to the men), I finally took a day off just for me. I stopped for a red light, but the person behind me was unaware and rammed into the back of my car at full speed. Upon enduring pain for ten years, I say ‘thankfully’ as a passenger on a rainy night; the car skidded into a lamp post for me to say, ‘You better call an ambulance,” adds Stutz, Founder, Smooth Sales.

My Life Was About to Change for the Better

I’m a rare person who had a near-death experience while awaiting admittance to the hospital. A beautiful gold light encased my entire body while two visions appeared. The first was indicated I was to become a speaker inspiring audience, to which I fervently said, Yes! (in my mind). That vision faded, and the next appeared. I had high life marks, but the right-hand side entitled ‘Community Service’ was completely blank. At that instant, I pledged to begin giving back to communities however I may, but as a salesperson, I added, ‘But I need to be able to walk out of this hospital on my own to do my best work.’ A blink of a gold light indicated to me I would recover.

I created my business plan in the ICU. Upon being heavily medicated the next morning, I heard the surgeon say, ‘Mrs. Stutz, when you wake up, you will likely be paralyzed.’ Being a sales professional, I knew he didn’t expect me to survive. Given what happened the previous night, I used his words to let him know I fully expected to be well. Hours later, he stood over me to say, ‘You are a walking miracle!’ Believe, Become, Empower’ Upon recovering from the broken neck the saying became my mantra. It translated to (believing you can become the person you envision and empower others to advance similarly).

The Initial Challenges

“Upon moving to San Francisco and attending a large event, I was asked to introduce myself on stage. Humiliation took over, as no one believed I could know enough to be a sales trainer. The ridicule and nasty laughter were horrific. Thankfully, as I stepped off the stage, someone grabbed me and advised me to write a book to establish credibility.

Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks, was featured in TIME Magazine and ABC-TV news, quickly became an International Bestseller and later, Evergreen – among the classics.

Why is it so popular? I refer to the book as a corporate tell-all, with names changed to protect the guilty! I wanted every working female to know it’s okay to speak up for oneself with examples of what I did. Even better, I shared all of my top-producing sales techniques for readers to advance their skills and careers.

In the meantime, I delivered inspirational keynotes at conferences to receive standing ovations and thunderous applause.

After moving across the country, again, I was not accepted at business events. Blogging was new then, so I decided to make that my community service project by delivering my best insights into entrepreneurship and business growth, including selling skills. Gradually, I began asking leaders from varying industries to contribute their insights for a comprehensive effort to help audiences reach their goals. Today, the Smooth Sale Blog enjoys a wide-reaching and collaborative audience.

Mission and Vision

“Based on my near-death experience, my mission is to help blog readers advance their careers or businesses. I also have leaders from varying industries share their experiences and lessons learned; all together we provide a wide array of learning insights to achieve the goal of having our readership achieve the success they desire.”

Our Services

The Smooth Sale Blog, provides knowledge concerning Sales, Business Development, Leadership, Communication, Marketing, Branding, Goal Setting, and all related topics applicable to most industries.

Additionally, two books are beneficial, one for sales success and the other for interviewing well to be the selected candidate:

Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks, is an International Best-Seller and Evergreen among the classics!

The Differentiating factors

“Numerous priorities plus approaches to business and clients distinguish what we do. Gone are the days of competitiveness; a marketing genius taught me to collaborate and use attraction marketing to sell products and services. It was scary at first, but I found it worked like a charm, and it is my mantra today. Moreover, my first goal is to ensure that I help my clientele.”

The Clientele

“The Smooth Sale clientele is seeking to advance their careers in business or entrepreneurship. They are generally at the beginning or intermediate stage of their work and seeking to learn what they can.”

The Work Culture

“First and foremost, every idea deserves consideration, and it is best to weigh all the pros and cons of questionable ones to arrive at a better decision. Our audience is global, the time zones vary, and we must respect private time. Additionally, it gives even more importance to respecting varying cultures and welcoming all ideas. Last, all assumptions are to be dropped from habitual activity.”

Future Roadmap

“My goal is to continue encouraging women, in particular, to speak up with a professional tone to ensure their full-fledged rights as humans, citizens, and people who want to deliver their best for future generations,” concluded Stutz.

HRBoost: Specializing In Building HR From Scratch And Implementing Practices That Add Value

The HR solutions market is vibrant and growing, driven by the need for more efficient and effective HR management. Technological advancements, particularly in AI, ML, and cloud computing, are transforming the landscape, offering new opportunities for innovation and growth. Companies that prioritize user experience, data security, and customization, and that can successfully navigate integration and change management challenges, are well-positioned to thrive in this dynamic market.

“I founded HRBoost in July 2010. As Founder and CEO (Chief Empowerment Officer), I have the privilege of leading a high-performance team of HR leaders to partner with businesses and meet them wherever they are on their journey to being the best place to work. We have experienced tremendous growth and proudly nearly every client has been sourced via word of mouth,” says Nicole Martin, Founder.

Our Services

“We have diversified our offerings by allowing our clients to engage us on an ala carte, project, or retainer basis. This provides multiple ways in which our clients can choose to contract with us. Essentially, it is our mission to meet them wherever they are on their journey to be the best place to work. Whether they are a small, growing business or a large, corporate employer, we can address their specific needs at a price point and service level that is customized for them to maximize their investment. In addition, we deliver talent, not software. Tools are only as good as the people behind them,” added the Founder.

The Initial Challenges

“The greatest enemy of success is fear. My business had high growth and with high growth comes challenge. I had to get access to financing and attract skilled talent who believed in the brand promise, and the most difficult challenge was overcoming fear. Being a disruptor in the industry, you can get attention from big competition and calls can come in for acquisition before you even realize you are profitable. Staying true to the vision, my values and keeping the faith led to a solid team, and together we bring joy and purpose to people through their work.”

The differentiating factor

“Our goal at HRBOOST is to understand the company’s specific objectives and design HR solutions that can help them meet these objectives while working in connection with your P&L.  Our professionals take a hands-on approach to ensure that the metrics and deliverables of your HR plan are on track and help move your business forward.

We have diversified our offerings by allowing our clients to engage us on an ala carte, project, or retainer basis. This provides multiple ways in which our clients can choose to contract with us. Essentially, it is our mission to meet them wherever they are on their journey to be a best place to work. Whether they are a small, growing business or a large, corporate employer, we can address their specific needs at a price point and service level that is customized for them to maximize their investment. In addition, we deliver talent not software. Tools are only as good as the people behind them.”

The Mission and Vision

“I lead a high-performance team of HR leaders to partner with businesses and meet them wherever they are on their journey to being a best place to work. We have experienced tremendous growth and proudly nearly every client has been sourced via word of mouth. Results matter and we measure to our own standard of excellence which keeps HR making a tangible impact on the businesses we serve. HRBoost offers a full range of services on both a consulting and outsourced basis. Our solutions are based on strategic HR leadership and the latest thinking in the field of human resource management. Whether you are simply looking for guidance on a particular human resources matter or to implement a complete human resources support solution, HRBoost can add value to your business. We ground our practice between the two fundamental constructs of efficiency and effectiveness. Thus, we aim to be proactive not just responsive. Internally, our core values are what our team lives in practice. Through peer-based recognition, our values become tangible and understood in a common language,” adds Martin.

Our Clientele

“HRBoost has served businesses spanning various industry sectors. Our clients have included Professional Services, Non-Profit, High Tech, Manufacturing, Staffing firms, Hospitality and Healthcare environments to name a few. Our clients are typically high growth businesses with 50 to 250 employees though we have served smaller and larger businesses with up to 500 employees on a project basis. We specialize in building HR departments from scratch and we are proudly recognized as a 2017 Annual Awardee for Business Excellence (AABE) by the Daily Herald Business Ledger,” says Martin.

Conclusion

The market landscape for companies providing Human Resources (HR) solutions is evolving rapidly, driven by technological advancements, changing workforce dynamics, and the need for more efficient and effective HR processes. The global HR solutions market is experiencing significant growth, with a valuation running into tens of billions of dollars. This growth is driven by the increasing need for organizations to manage their human capital more effectively.