The current landscape of the fitness industry is vibrant and rapidly evolving, influenced by various trends and consumer behaviours. The fitness and health industry is dynamic and continuously adapting to consumer demands, technological advancements, and societal shifts. Brands prioritising personalisation, community, and holistic approaches will likely thrive in this landscape. The popularity of online fitness classes has surged, with platforms offering live and on-demand sessions. This trend is driven by convenience and flexibility.
Alice Veglio is considered one of the most prominent international personal trainers and women empowerment activists in Italy and internationally. In addition, she has walked down the catwalk at the most important fashion shows and posed all over the world for brands and photographers in prestigious locations such as Paris, Dubai, Rome, Maldives and Qatar. Her face is known for having presented important events broadcasted nationwide in Italy, having appeared in some of the most famous fashion weeks in the world and in numerous advertising campaigns and music videos including that of The Kolors and Shade in 2018.
The lady behind Bright & Fit Fitness
From an early age, Alice started to pose for fashion brands for kids and at the age of 15 she had her model debut in her first fashion show for Vogue. Her CV also includes the role of poster girl for Juventus and Moto GP, until 2014 when she had access to the Miss Italy final, in 2016 won second place at Miss International Model, in 2017 again second at Miss Europe and in the same year Alice won the title of Miss Earth Italy. 2017.
In 2019 Alice Veglio reached 2nd place at Miss Multiverse World Finals in Punta Cana: the first beauty, intelligence, fitness and entrepreneurship competition in the world for 21st century women. Very followed on the web, in 2016 she began a career as a blogger and influencer boasting today over 210,000 followers.
Parallel to the world of entertainment and world-class modelling, Alice has achieved important successes in her studies: Double Italian-French graduation, a degree in Holistic health sciences (top of her class) and a second degree in Economics and Business Management, Certification in Personal Trainer, Nutrition Science degree (Stanford University) and apprenticeships at prestigious United Nations offices (FAO, WGEO) and Dubai government office.
The inception story
In 2018 Alice launched her Fitness Program counting over 30.000 members in Italy and worldwide just in the first year alone. Alice in her content not only shares high-quality certified information about fitness and health, but she is also fighting hard to empower as many women as possible to reach their own potential. This mission takes its roots in Alice’s childhood when she was diagnosed with a serious and dangerous spinal disease. This ambitious project called “Bright & Fit; Fit Fitness Program” strives to bring to Italy an innovative concept of digital wellness and women empowerment with the first 100% Italian fitness program application available on the major stores Apple and Android.
Alice today is a demanded motivational speaker in women empowerment events, a successful entrepreneur and fitness coach well known for innovating the fitness field and an international athlete taking part in international fitness and running events (15 international podiums reached in the last 8 months only). Alice also launched her first book “The Heart and the Diamond” last month becoming an Amazon Italy Bestseller in less than 24 hours.
Bright & Fit Fitness program description
Alice Veglio, born on July 6th 1995 in Italy, found herself having to overcome a serious health disease since the age of 13: the diagnosis of a dangerous vertebral rotation that would have forced her to give up physical activity for the rest of her life. Alice has been a ballet dancer since the age of 3 and this diagnosis led her to lose all security and hope in a free and happy future. Alice found herself immobilized with a cast on her back which made her unable to even tie her shoes and, thanks to the help of valid professionals, she managed to avoid undergoing a dangerous operation. Once the plaster was removed from her back, Alice’s mission in life became to study in the best institutions and find valid tools to regain her freedom and be able to move and eliminate the fear of immobility from her life forever. It is for this reason that Alice, together with an Economics and Marketing University degree, has also many certifications in the world of wellness and health: diploma in holistic sciences for health, specialization in nutrition sciences at Stanford University, diploma of personal trainer, yoga teacher diploma, life coach and NLP practitioner diploma and specialization in bioenergetic manual techniques.
Achievements
- Cover Page – Success Knocks, March 2022
- Cover Page – Insight Success, March 2022
- Named one of “The 10 Most Inspiring Businesswomen to Follow in 2022” by Success Pitchers Magazine
- Recognized as one of “World’s 10 Visionary Leaders to Follow in 2022” by World’s Leaders Magazine
- Featured in “Top 10 World’s Visionary Leaders of 2022” and “Top 10 Inspiring Women” by Success Pitchers Magazine
- Outstanding Leadership Award, Health 2.0 Conference, Dubai – December 2022
- Cover Page – Women Fitness, January 2023
- Named one of “The Top 10 Promising Businesswomen to Watch in 2023” by CIO GLOBAL
- Recognized as one of the “Top Women in Power: Driving Change and Innovation in Business” by CIO MEDIA, 2023
- Named one of “The Top Influential Women in Fitness” by CIO GLOBAL, 2023
- Visionaries Award, Health 2.0 Conference, Las Vegas – March 2024
- Named one of “The Top 5 Influential Women Leaders of 2024” by Luminary Times Magazine
- Named one of the “Top Transformational Women in Healthcare” by ELITEX, 2024
- Recognized as one of the “World’s Most Influential Leaders Inspiring the Business World” by World’s Leaders Magazine, 2024
- Named one of the “Top 30 Fastest Growing Companies of 2024” by SME Business Review
The Final Lines
“My greatest ambition in my everyday life is to be able to make a concrete difference and make my effective contribution to the life of women regardless of their physical, geographical and social condition. My main goal is to allow people to live better, reconsider their potential and become aware that anything is possible in life. This vision characterizes every innovation and initiative in the company. It’s for that reason that in June 2021 we started an important charity project called Bright &Fit Cares through which we offer concrete help to women with physical or social difficulties. Our first initiative was to support ANDOS, one of the most important breast cancer prevention and treatment organizations in Italy,” concluded Alice.
- Visit Alice Veglio – LinkedIn Profile
- Visit Bright & Fit Fitness – Company Website
