Category: Featured Leader

Dan Yogev Kaznelson is a visionary leader in the aviation industry, currently driving digital and operational innovation at EL AL. With a background in IT and project management, he has built a career around leveraging technology to transform complex systems and enhance efficiency. His leadership style emphasizes collaboration, inclusivity, and empowering teams to co-create impactful solutions. Under his guidance, EL AL has embraced digitalization, AI-driven tools, and customer-centric innovations to stay competitive in a rapidly evolving market. Widely respected for bridging technology and people, Dan continues to shape the future of aviation with strategic foresight and a passion for meaningful impact.

Here are the key highlights from the interview:

1. Can you share the story of your professional journey and what inspired you to pursue a career in the aviation industry?

My career has been driven by a passion for technology, problem-solving, and operational excellence. I began in project management and IT, where I discovered how digital solutions can transform complex environments. Aviation stood out because it’s a truly complex industry with multiple interconnected systems, where every day is different and no two days are the same. It’s an environment that constantly demands flexibility and the ability to react quickly to change, which aligns perfectly with my interest in strategic thinking and innovation. The opportunity to apply technology to create meaningful impact across people and operations inspired me to dedicate my career to this dynamic field.

2. How did your early experiences shape your leadership style and vision for driving innovation at EL AL?
Early in my career, I realized that successful leadership is about listening as much as directing. Working in project management and IT taught me to understand people’s perspectives, involve them in shaping solutions, and harness their potential. I also developed a habit of asking key questions for every initiative: What value does this bring? How will it benefit the organization? At EL AL, this approach drives inclusive innovation, where employees are active participants in valuable projects. I maintain an open mind, encouraging everyone to share new ideas, because those closest to the work often have the best insights. By building strong partnerships across teams and fostering open dialogue, I’ve learned that sustainable innovation emerges when people feel empowered, engaged, and part of the journey.

3. What drew you specifically to focus on aviation and airline management, and how has your role evolved over time?
Aviation drew me because it’s a highly complex, dynamic industry where multiple systems interact, and no two days are ever the same. It challenges you to react quickly to change and make decisions that ripple across the entire organization. I initially focused on IT and digital projects, but over time my role has evolved to overseeing broader operational and digital strategies, integrating technology and processes. Several projects have also improved the employee experience, which in turn has had a positive impact on the passenger experience. Today, I work to enhance efficiency and ensure EL AL remains innovative, agile, and future-ready.

4. How has EL AL adapted its services to meet the evolving expectations of travelers and the changing dynamics of the aviation industry?

EL AL has embraced innovation, digitalization, and AI-driven solutions to meet the evolving expectations of passengers. We have introduced new services and self-service options that make the travel experience more convenient, flexible, and personalized. At the same time, we continuously improve operational processes, enabling smarter decision-making and more efficient day-to-day operations. Passengers now receive real-time updates and enhanced support, reflecting our commitment to seamless, technology-enabled experiences. By combining these elements, EL AL stays agile, innovative, and ahead in a competitive aviation landscape.

5. What were the most significant challenges you faced in leading within such a highly competitive and regulated industry, and how did you overcome them?

One of the greatest challenges in aviation is leading transformation in a highly regulated and competitive environment. Regulatory requirements, complex systems, and naturally cautious mindsets often make change difficult. I overcame this by learning from leading companies in the industry, drawing insights from colleagues at other airlines, and approaching problems with creative, out-of-the-box thinking. At the same time, I emphasized collaboration, building strong partnerships across departments, and fostering open dialogue, ensuring that every change was understood, embraced, and delivered clear value. This approach has proven essential in driving successful innovation in a complex environment.

6. How do you ensure EL AL remains competitive and relevant in a fast-changing global aviation landscape?

To stay competitive, EL AL focuses on continuous innovation, operational excellence, and customer-centric solutions. We invest in digital tools, AI-driven systems, and self-service platforms that enhance efficiency and improve the passenger experience. At the same time, we nurture a culture of collaboration, learning, and agility, ensuring that new ideas are tested, refined, and implemented effectively. By combining strategic technology adoption with strong operational practices, EL AL remains adaptive, resilient, and positioned to lead in a rapidly evolving global aviation market.

7. What advice would you give to young professionals who aspire to build a career in aviation and airline management?

For young professionals aspiring to a career in aviation, I would advise them to remain curious, embrace challenges, and think boldly. Seek opportunities to learn and make a meaningful contribution by addressing problems, and take lessons from both successes and setbacks while maintaining adaptability in a fast-paced industry. Cultivate relationships and surround yourself with individuals who challenge you and help you achieve your full potential. Above all, strive to make a tangible impact—through innovation, collaboration, practical engagement, and persistence in bringing ideas to fruition.

9. How do you see the aviation industry evolving over the next 5–10 years, and what role do you envision EL AL playing in shaping that future?

The aviation industry will continue to experience strong growth over the next decade, driven by rising passenger demand and global connectivity. Digitalization will play a central role, with intelligent, data-driven systems, AI, self-service solutions, and flexible platforms transforming how airlines operate and anticipate passenger needs. EL AL has already initiated its digital transformation, and as an Israeli company in the “Startup Nation,” we are committed to adopting emerging technologies and becoming a fully digital airline. Our focus is on delivering efficient, seamless, and personalized experiences, while leading the next generation of innovation and shaping the future of aviation.

10. How would you like your leadership and contribution to the aviation sector to be remembered?

I hope to be remembered as a leader who bridged technology and people, turning innovative ideas into meaningful impact. My goal has always been to improve operational processes, enhance experiences, and empower teams to perform at their best. I want my contribution to reflect a commitment to innovation, collaboration, and practical results, leaving a legacy that not only advanced EL AL but also helped shape the broader aviation industry for the better.

11. Is there anything specific you would like to highlight about EL AL’s journey, achievements, or impact that you feel would inspire our readers?

EL AL’s journey in recent years demonstrates the power of vision, innovation, and perseverance. Following the challenges of COVID, EL AL rebuilt itself as a new-generation airline, redefining how we operate and serve our passengers. Projects I have led—such as EFF, Trip Trade, ACC and many more—have showcased how strategic technology adoption can transform operations and drive efficiency, with several receiving international recognition and awards. Beyond these achievements, EL AL has consistently maintained 5-star customer service ratings across multiple years, a testament to our dedication to excellence. Together, these milestones highlight what is possible when technology, people, and strategy align, and I hope they serve as inspiration for others to embrace innovation and create meaningful impact in their own industries.

• 📌 Visit Dan Yogev Kaznelson👉   – LinkedIn Profile
• 🌐 Explore EL AL Israel Airlines  👉 – Company Website

In a world obsessed with technology, metrics, and performance, Ignacio Bonasa has chosen a different path — one that speaks not to machines, but to hearts.

As President and Founder of LIDERARTE, Bonasa has built much more than an organization; he has built a movement of soulful leadership.

LIDERARTE is not a business school nor a consulting firm. It is a factory of human transformation, where leadership and art merge to form something profoundly different: leaders with soul.

Under Bonasa’s visionary guidance, the classroom becomes a stage, art becomes a teacher, and every experience turns into a mirror for self-discovery.

His pioneering approach, Learning Through Art, structured under the 4A Model, has reached leaders, educators, and organizations across Europe and Latin America — awakening them to a deeper question: What does it truly mean to lead as a human being?

Today, Ignacio Bonasa stands as a bridge between art and leadership, heart and intellect, emotion and action — showing the world that true leadership begins not with power, but with purpose.

A Vision Born from Emptiness

Before founding LIDERARTE, Bonasa had already achieved what most professionals dream of: success, stability, and recognition in the corporate and banking sectors. Yet beneath the surface of achievement, he felt a deep void.

“Success without meaning,” he reflects, “is emptiness in disguise.”

That realization became the turning point of his life. Bonasa decided to create a space where people could reconnect with their essence — a place where leadership was not just about management, but about humanity.

That vision gave birth to LIDERARTE, a sanctuary for rediscovering purpose through creativity, empathy, and self-awareness.

LIDERARTE: Where Leadership Meets Art

When asked to define LIDERARTE in one sentence, Bonasa smiles and says:

“It’s where leadership meets art — and the human being becomes the masterpiece.”

This poetic definition captures the essence of his philosophy. Unlike conventional leadership programs that rely on theories and frameworks, LIDERARTE offers transformative experiences.

Through music, painting, theatre, and nature, participants are invited to see themselves in a new light — to feel before they think.

“Art awakens what logic silences,” Bonasa explains. “It touches emotions, activates creativity, and invites reflection. Only when people feel can they truly transform.”

In LIDERARTE’s workshops, the boundaries between artist and leader disappear. The stage becomes a classroom, the paintbrush a tool of expression, and every exercise a metaphor for life.

“Leadership is an art — and every leader is a work in progress.”

The 4A Model: A Formula for Human Transformation

At the heart of LIDERARTE lies the 4A Model, Bonasa’s original framework for leadership development:

• Learning must be experiential, grounded in real emotion.
• Attitude must remain positive and constructive, even in uncertainty.
• Soul must stay connected to one’s essence and authenticity.
• Action must translate insight into tangible, positive impact.

This model guides individuals and organizations through a transformative journey — from knowledge to consciousness. Bonasa describes it as “a compass for evolution: from management to leadership, from performance to purpose.”

Art as Teacher, Emotion as Guide

What makes Bonasa’s approach so unique is his belief that art is the most powerful teacher of all. Whether through painting, theatre, dance, or music, art becomes a mirror reflecting the invisible — our fears, dreams, and untapped potential.

“Art helps people reconnect with their creative side,” he says. “And when they do, they become more human. They lead with empathy, listen with presence, and inspire through authenticity. Creativity is not a skill — it is a state of consciousness.”

Through programs like Naturalizarte, LIDERARTE takes participants beyond the boardroom and into nature. Here, trees replace walls, and silence becomes the most eloquent teacher.

“When people reconnect with nature,” Bonasa adds, “they reconnect with themselves.”

Impacting Organizations Through Humanity

LIDERARTE’s impact on organizations is both profound and practical. Bonasa’s team helps companies create cultures of trust, purpose, and vitality — what he calls Vitamin Organizations.

“These are organizations that energize rather than drain,” he explains. “They generate positive energy — vitamins for the soul — through trust, collaboration, and wellbeing.”

By focusing on emotional intelligence and purpose-driven culture, LIDERARTE turns teams into orchestras, where every individual plays their part in harmony.

“Our methodology transforms how people communicate, collaborate, and connect,” Bonasa says. “We measure transformation not only by performance, but by emotion — by the light in people’s eyes when they rediscover meaning.”

A Community, Not a Company

Bonasa often says, “LIDERARTE is not a company — it’s a community.” And he means it.

The organization is built as a collective of dreamers, creators, and changemakers, each contributing their unique essence to a shared vision.

“We select our collaborators not by résumé, but by essence,” Bonasa explains. “We look for people who are alive inside — with passion, integrity, and purpose. Only those who lead with soul can help others find theirs.”

This sense of community gives LIDERARTE its heartbeat. Every facilitator, artist, and leader who joins the movement adds a new brushstroke to its living canvas.

Redefining Leadership for the Future

In Bonasa’s world, the future of leadership is not digital — it’s human. He firmly believes that the next great revolution won’t come from artificial intelligence, but from authentic intelligence: empathy, resilience, creativity, and compassion.

“Human Skills,” he says, “are the new core competencies. Technology without humanity is just noise.”

Bonasa dreams of forming leaders who elevate rather than dominate — individuals who know themselves, manage their emotions, and contribute meaningfully to society. These are leaders who understand that success is not about control, but about connection.

A Dream Without Borders

When asked about his dream for LIDERARTE’s future, Bonasa’s eyes light up:

“I dream of a world where every organization has its own LIDERARTE inside — a world where art, purpose, and humanity redefine what it means to lead.”

Already, his message has traveled far beyond Spain and Latin America, touching lives across continents. Each workshop, each talk, each experience becomes a ripple in a global tide of conscious leadership.

For Bonasa, transformation is not a one-time event; it’s an ongoing journey — a constant dance between learning and becoming.

Emotional Closing

Ignacio Bonasa does not teach leadership — he paints it, sings it, and lives it.

He turns the corporate world into a canvas and reminds us that leadership is not about titles, but about transformation.

Because, as he often says:

“When a leader leads with soul, the organization breathes;

when an organization breathes, society heals.”

Turn it around. Reset yourself. Lead with soul.

Because change begins within you.

• 📌 Visit  Ignacio Bonasa👉   – LinkedIn Profile
• 🌐 Explore Liderarte Talent Factory 👉 – Company Website

In the world of mining and natural resources, where geology meets engineering and strategy intertwines with sustainability, Oscar van Antwerpen has been functioning and interweaving these disciplines to carve a distinctive path. His journey is not merely about extracting value from the Earth, but about unlocking potential of people and processes, and the planet itself. From his early fascination with geological formations to his leadership in reshaping Africa’s mining narrative, van Antwerpen’s career reflects a blend of scientific curiosity, ethical conviction, and visionary leadership.

A Curiosity Born from the Earth

For Oscar, the fascination with the natural world began long before he entered the mining industry. As a child, he was fascinated by the patterns of rocks exposed in road cuttings, the layers of mountain formations, and the stories told by fossils. Initially drawn to botany and zoology, his academic curiosity took a new direction when he stumbled upon the geology department’s mineral collection. That moment, as he describes it, was transformative: “It completely shifted my perspective.”

The mineral collection portrayed the beauty of Earth’s processes, the chemical precision, the geological mystery, and the tangible link between science and the real world. Geology became a tool to understanding not just how the Earth worked, but how humans could interact with it responsibly. That fascination developed into a lifelong interests and study combining natural science with the practical applications of engineering. Mining, for him, became the ultimate field where those worlds met.

Standing 3,000 metres below the Earth’s surface for the first time, surrounded by the product of millions of years of geological transformation—an orebody —van Antwerpen recalls being filled by amazement. “It was a showpiece  of engineering,” he says. “Mining gave me the opportunity to solve complex challenges across different disciplines, every project a new problem to understand, every orebody a new set of rules to understand.”

A Leadership Vision Rooted in Empathy and Excellence

Van Antwerpen’s leadership philosophy is grounded in a simple belief: people thrive when they feel valued, acknowledged, and empowered, and participating in a project and or company with direction.   “Great leadership,” he says, “starts with recognising the value of diverse talent—intellectual, emotional, and creative.”

Oscar leads with empathy, creating environments where his teams feel supported to grow, contribute meaningfully, and pursue their personal goals. His approach is far from traditional; it combines technical excellence with emotional intelligence. Under his guidance, teams are encouraged not only to meet operational targets delivering projects safely, sustainably, on time, and within budget but also to innovate, challenge conventions, and think differently.

Van Antwerpen’s mission is clear: to lead by example, build shared purpose, and deliver sustainable impact. It is a style of leadership that has inspired loyalty, driving performance across the mining sector. 

Navigating Challenges with Integrity

The mining sector in Africa, despite its vast potential, faces numerous challenges from corruption, starvation, famine, war to mineral tenement problems, logistical constrains, skill shortages and electricity shortages. For van Antwerpen corruption stands as one of the greatest barriers to progress. “Corruption doesn’t just slow things down,” he notes. “It undermines development, diverts funds, and damages trust.” It also undermines investor interest.

Encouragingly, Antwerpen sees positive change. “In countries where corruption is being tackled head-on, progress is tangible. Ethical leadership is not optional.  It is the key to transforming resource wealth into sustainable development.” His conviction that integrity is the foundation for long-term growth has become a cornerstone of his leadership legacy.

Redefining Mining through Geometallurgy

Among van Antwerpen’s most transformative achievements is his application of geometallurgy, an approach that integrates geological and metallurgical insights to optimise mining operations. Traditionally seen as a technical specialty, geometallurgy has become a central tool in day-to-day operations, revolutionising resource extraction and recovery.

The results have shown that projects once deemed non-viable are now profitable, resources previously out of reach are being successfully mined, and efficiency has improved across multiple sites. The use of this technique has helped many marginalised ore deposits to be mined profitably.  .

Sustainability at the Core

Van Antwerpen’s approach to mine planning and resource optimisation is  intertwined with sustainability and community empowerment. “Sustainability isn’t an add-on.  It’s built into how we operate from day one,” he emphasises. His focus extends beyond compliance to real, lasting impact.

Oscar, also champions geometrical modelling, integrating geological and metallurgical data to refine mine plans and optimize production. The result? Lower capital costs, higher project value, and improved IRR and NPV. “Innovation isn’t about replacing people,” he explains, “it’s about empowering them to work smarter, safer, and more effectively.”

Oscar strongly advocates for in-country beneficiation, ensuring that raw materials are processed locally to stimulate job creation and strengthen local economies. “It’s about keeping value where it’s needed most,” he says. Environmental rehabilitation is another priority. From land restoration to preventing acid mine drainage, his teams work diligently to ensure these considerations are integrated to the planning process.  .

On the human side, van Antwerpen’s philosophy is clear: communities must grow alongside the mines. His organisations invest in structured training, career development, and the integration of local talent into core operations. “We want to build something that lasts,” he adds. “That’s the true spirit of sustainable development.”

Harnessing Innovation and Technology

Technology, for van Antwerpen, is more than a tool: it’s a mindset. His company has been developing in-house tools to leverage AI and deep learning in geological exploration and modelling, enhancing the process of target selection.  These systems have dramatically improved the detection of geological anomalies as the datasets currently being generated are fast and complex. 

Empowering Local Talent and Building Capacity

Central to van Antwerpen’s leadership is a deep commitment to local empowerment. He prioritises hiring and training local geologists and engineers, fostering skills transfer and capacity building across the continent. “We invest in education and training because that’s what makes development sustainable,” he says.

Through partnerships with universities and graduate programs, his teams are nurturing the next generation of mining professionals. It is a long-term strategy designed not only to grow talent but also to anchor expertise within Africa. “We’re building the future workforce of the industry,” he notes.

Africa’s Place in the Global Mining Economy

Africa, van Antwerpen believes, stands on the brink of a major transformation. With vast reserves of critical minerals— from copper and iron ore to rare earths—the continent has all the ingredients for a thriving mining economy. But, as he points out, “having resources isn’t enough.”

Oscar’s focus has been on promoting internal processing, strategic planning, and transparency to ensure that Africa captures more of the value chain. He also places strong emphasis on education, empowering leaders and decision-makers to understand the transformative power of geometallurgy—and to ensure resource rent is put to proper use.

“It’s a mindset shift,” he says. “Africa is not just a source of raw materials. It is a global player with the expertise, technology, and leadership to shape its own destiny, and should be developed as such.”

Looking Ahead: A Smarter, More Sustainable Future

In the short term, van Antwerpen’s goals are focused on expanding the implementation of geometallurgy and improving resource extractability. In the long run, he envisions an African mining industry that is self-sufficient, technologically advanced, and globally competitive.

That vision includes stronger local beneficiation, deeper environmental stewardship, and genuine community engagement. “Success,” he says, “isn’t just measured in tonnes mined or profits made. It’s measured in the value we create for people, for the environment, and for the future.”

A Legacy of Empathy, Integrity, and Empowerment

Asked what advice he would give to aspiring leaders, van Antwerpen does not hesitate. “Leadership starts with empathy, integrity, and purpose. Education, transparency, and strategy must sit at the centre of everything we do.”

Oscar urges young leaders to tackle corruption, to innovate fearlessly, and to build organisations that uplift rather than exploit. “Real change doesn’t happen by accident; it happens when leaders act with integrity and vision.”

Among his proudest initiatives is the “Be The Good” foundation,  his non-profit dedicated to supporting vulnerable communities through early childhood development and poverty relief programs. It reflects the same principles that guide his professional life: empathy, education, and empowerment.

And perhaps that is the essence of Oscar van Antwerpen’s story: a leader who looks beneath the surface not just to extract value, but to uncover meaning; who sees mining not as an end, but as a platform for progress. His legacy is not only in the resources unearthed from the ground, but in the opportunities and hope he helps cultivate above it.    

• 📌 Visit  Oscar Antwerpen👉   – LinkedIn Profile
• 🌐 Explore MINROM 👉 – Company Website

Kamyar Shah’s foray into business consulting commenced unexpectedly during his graduate studies, as a necessity to enhance his income unveiled his enthusiasm for assisting businesses in achieving success. Throughout the last 25 years, Kamyar has evolved this initial exploration into a prominent career, establishing himself as a reliable consultant for small and medium-sized enterprises (SMEs) across diverse sectors, such as technology, healthcare, manufacturing, and professional services.

Central to Kamyar’s methodology is a firm conviction in the significance of meticulous planning and discipline. He asserts that with a well-considered strategy, any team can boost productivity and accomplish greater results. In reflecting on his experiences, Kamyar remarks, “It is challenging to identify a specific date or project when my endeavors began to yield success; rather, it was an aggregation of steady and incremental minor achievements that created a ‘snowball’ effect.”

In his capacity as a Fractional Chief Operating Officer (COO) and Fractional Chief Marketing Officer (CMO), Kamyar provides small and medium-sized enterprises (SMEs) with the strategic guidance necessary without the obligation of a full-time executive. His offerings include business planning, product development, operational enhancements, and organizational growth. Through these customized solutions, Kamyar empowers businesses to optimize their processes, increase profitability, and attain sustainable success.

 Leading the Charge

For any organization, regardless of size, a Chief Operating Officer (COO) serves as a senior executive responsible for overseeing the company’s operations, thereby enhancing productivity and efficiency. Nevertheless, numerous businesses tend to neglect this role during their initial phases, resulting in a gap where the organization needs a COO, yet not enough hours are available to warrant a full-time position.

Shah possesses expertise as a management consultant, operations and marketing executive, and turnaround specialist, boasting significant management experience across both large and small enterprises, rapidly expanding sectors, and distressed or turnaround organizations.

Focusing on Opportunities

Shah, a skilled business and management consultant, has been aiding SME owners in enhancing their profitability. Additionally, he contributes to the creation of outcomes and sustainability, supports management in defining company direction and processes, sets achievable growth and profit targets along with execution plans, implements performance measurements with accountability, and fosters an effective, engaged, and empowered organization. Furthermore, he provides in-house business coaching to CEOs, executives, and their teams across all critical business domains, including organization, management, leadership, finance, operations, and marketing/sales.

Shah possesses a vast background that encompasses roles such as general manager of global sites, global sourcing, and vice president/director of production. Additionally, he has demonstrated his expertise in product development, manufacturing, procurement, quality assurance, testing, compliance, planning, inventory management, logistics, and distribution. Shah has been involved in more than 640 projects spanning various industries and sectors, including eCommerce, healthcare, technology, and the startup ecosystem (B2B and B2C).

A Steadfast Operation and Marketing Management

As a business consultant dedicated to assisting small enterprises in enhancing their operational efficiency and marketing management, Shah has been instrumental in improving customer experiences. His extensive knowledge in operations and marketing strategy, execution, management practices, cultural transformation, human capital acquisition and retention, as well as overall performance enhancement in both operations and marketing, has proven advantageous for businesses.

Achievements

As a renowned leader, Shah emphasizes that no individual factor or project solely determines overall success. While he can identify specific projects that have made a considerable difference, such as the development of machine learning models utilizing both supervised and unsupervised learning techniques or the application of AI in terrain mapping, he struggles to credit success to these alone. From his perspective, the managerial component of success strongly supports the principles of servant leadership and coaching, particularly in the context of overseeing marketing executives.

A Distinguished Coach

As a renowned coaching expert, Shah emphasizes that aspiring leaders must consider two critical elements to achieve significant success: leadership and human capital management. While this may seem basic, these two components frequently exert a disproportionate influence on an organization’s success or failure. He further notes that organizational failures can and will arise from factors beyond any organization’s control; however, effective leadership and human capital management are often the key elements that can reasonably alleviate the impact of such external factors.

In this regard, Shah encourages all leaders to persistently pursue learning. While this may seem obvious, it is particularly crucial for a COO to enhance their knowledge in their role. A COO is required to engage with every aspect of the business. Consequently, ongoing education can assist them in staying informed about their own field as well as the areas they oversee.

In the future, one of the intriguing initiatives that Shah has been working on involves educating several CEOs in the fields of operations and marketing management. Over the last few months, he has provided high-achieving CEOs with ‘on-demand coaching’ that enables them to acquire a deeper understanding of industry standards and best practices while assessing their organizations.

Explore more detail here:

Fractional Chief Operating Officer 

Fractional Chief Marketing Officer

• 📌 Visit Kamyar Shah👉  – LinkedIn Profile
• 🌐 Explore Kamyar Shah👉 – Company Website

Meet David Leys, a global attorney who is a member of the Brussels Bar, specializing in international trade, data privacy (GDPR), intellectual property, antitrust and competition as well as corporate and commercial contracts. David pursued his legal education at the Université catholique de Louvain, the College of Europe, and Columbia Law School, where he enhanced his knowledge of international regulations and cross-border legal frameworks.

The Professional Journey

David received training at prestigious international firms Sidley Austin and McGuireWoods, where he provided counsel to Fortune Global five hundred companies, governmental bodies, and associations on issues that included trade remedies, customs disputes, and compliance with EU regulations.

Subsequently, David broadened his expertise to encompass data privacy and cybersecurity, serving as an external Data Protection Officer (DPO) and offering strategic advice on intricate GDPR implementation, cross-border data transfers, and the governance of digital risks.

David emphasized that his background in litigation is equally robust, having represented clients in court more than 300 times across various trial and appellate courts in Belgium, specifically in commercial, intellectual property, and contractual issues. This practical courtroom experience shapes his legal strategy and provides clients with a competitive advantage in negotiation, enforcement, or risk management.

At present, David integrates his legal practice with academic research and instruction. As a doctoral researcher at the Université catholique de Louvain, David concentrates on the regulation of digital commerce and emerging technologies such as 3D printing. He frequently contributes to international journals and guides the upcoming generation of legal professionals.

“Having visited 123 countries across all seven continents, I bring a deeply global mindset to my work,” added David.

“My extensive exposure to diverse legal cultures and business environments has sharpened my ability to negotiate across jurisdictions, manage cultural nuances, and deliver strategic legal advice with both precision and diplomacy.”

Area of Specialization

David focuses on five primary domains: international trade, data privacy and cybersecurity (GDPR), antitrust and competition, intellectual property, and corporate and commercial contracts, as these domains constitute the foundation of cross-border commerce and innovation.

Across all these fields, what motivates David is the ability to translate legal complexity into practical solutions and to give clients not only peace of mind, but a strategic edge.

Professional Achievements

One of David’s most notable professional accomplishments has been providing counsel and representation to high-profile clients, which include Fortune Global 500 companies, public institutions, and innovative entrepreneurs across various jurisdictions, all while establishing a practice that merges legal accuracy with strategic insight.

A significant achievement was his participation in a complicated EU merger control case for a Fortune 500 energy corporation, where he managed legal due diligence and competition submissions across multiple nations. This project necessitated the alignment of legal, regulatory, and commercial priorities under considerable time constraints, showcasing his capability to maneuver through EU competition law, internal governance, and geopolitical sensitivities at the highest echelon.

Going with the Trend

David emphasizes that remaining at the forefront of changing legal frameworks is crucial to his work, particularly when providing counsel to clients throughout the EU, the U.S., and international organizations. David addresses this challenge by employing a blend of strategic monitoring, ongoing education, and direct involvement with regulatory advancements.

Addressing the Legal Industry Challenges

David stated that the legal sector in Europe is experiencing significant changes, influenced by rapid regulatory developments, digital innovations, and geopolitical instability. Three specific challenges are particularly noteworthy:

Due to the overlapping layers of EU law, national legislation, and sector-specific frameworks, legal professionals encounter growing challenges in providing clear and harmonized guidance, particularly in cross-border situations. David tackles this issue by cultivating extensive vertical expertise in areas such as trade, data protection, and intellectual property, while also converting intricate legal structures into practical advice customized for each client’s sector and jurisdiction.

Europe is at the forefront of establishing global regulatory standards in data privacy, artificial intelligence, cybersecurity, and platform governance. However, clients frequently find it challenging to balance innovation with compliance. David’s practice is dedicated to closing this gap by creating contracts that comply with GDPR, providing guidance on cross-border data transfers, and analyzing evolving regulations such as the EU Digital Markets Act, the AI Act, and the Data Act with a future-oriented perspective.

Businesses are encountering heightened litigation risks, ranging from intellectual property enforcement to consumer protection and public procurement conflicts. The courts are inundated, and clients are seeking quicker, more strategic methods for dispute resolution. David addresses this by integrating extensive litigation expertise, which includes court appearances in Belgium, with pre-litigation risk evaluation and alternative dispute resolution strategies, enabling clients to resolve issues effectively and in a commercially viable manner.

Incorporating Technology

Innovation and technology are not peripheral to David’s legal practice they are integral to how David deliver value, anticipate risk, and stay ahead of the curve.

Initially, he incorporates legal technology tools into everyday operations to improve efficiency and accuracy. Ranging from contract lifecycle management systems to AI-powered compliance checkers and legal analytics platforms, David employs technology to facilitate document drafting, track regulatory updates in real time, and detect potential issues early in intricate contracts or tenders.

Secondly, he offers legal advice regarding technology. David guides clients on GDPR adherence concerning AI, algorithmic processing, cloud services, and international digital commerce. Additionally, David plays a role in shaping legal perspectives on new technologies, including the effects of 3D printing on trade law and the governance of data transfers within the EU–U.S. framework, through scholarly research and legal analysis.

Thirdly, he adopts a digitally proficient, client-oriented approach. Whether he is advising a startup on licensing strategies, reviewing a SaaS contract, or negotiating intellectual property clauses in a technology merger and acquisition deal, David communicates in the language of innovation. His clients are engaged in rapidly evolving industries ranging from entertainment to energy to digital platforms, and they expect legal counsel that comprehends their business models and anticipates changes in regulations.  

Supporting Future Legal Professionals

Mentorship and leadership are fundamental to David’s approach to practicing law, team building, and contributing to the legal profession. He regards these elements not as optional, but as vital responsibilities, particularly in a legal environment that requires not only technical expertise but also sound judgment, adaptability, and integrity.

As a practitioner, he exemplified leadership: demonstrating strategic thinking, maintaining clarity in high-pressure situations, and committing to excellence in every file he manages, whether for a startup, a government entity, or a Fortune 500 client. However, effective leadership also entails being approachable. David dedicates time to elucidate not only what tasks must be accomplished but also the rationale behind them, while cultivating a learning atmosphere that enables younger professionals to develop with confidence and intellectual rigor.

The Future of Legal Services

The future of legal services in Europe will be shaped by integration, innovation, and purpose. The world is entering an era where legal advice must transcend traditional boundaries geographical, disciplinary, and institutional and evolve into a truly strategic service that enables clients to navigate complexity, harness change, and build trust.

David believes legal services will become increasingly tech-augmented, policy-aware, and impact-driven. European law is no longer limited to the courtroom or the boardroom, it is becoming central to questions of digital sovereignty, sustainable transition, and cross-border governance. Lawyers will need to combine regulatory expertise with geopolitical fluency, technological literacy, and ethical awareness.

Through interdisciplinary practice, scholarly research, and legal thought leadership, David seeks to articulate the characteristics of a next-generation European lawyer: multilingual, adept in cross-border matters, digitally proficient, and knowledgeable in policy. David aspires to create connections between law and technology, the private and public sectors, as well as between legal certainty and commercial innovation.

• 📌 Visit David Leys👉  – LinkedIn Profile
• 🌐 Explore David Leys👉 – Company Website

Myles Bates is the visionary founder of Bates Product Design, bringing a strong foundation in mechanical engineering and medical device design, along with a Master’s in Engineering. With a passion for transforming ideas into market-ready products, Myles specializes in accelerated product development that combines efficiency, creativity, and cost-effectiveness. His expertise spans design, CAD, concept development, and in-house prototyping—empowering startups and businesses to bring their innovations to life. Under his leadership, Bates Product Design has become known for its agile, collaborative, and sustainable approach. Recognized by The Fortune Magazine as one of The Most Innovative Leaders in Engineering and Design Services in 2025, Myles continues to set new standards in the industry.

Inside the Interview

Can you briefly share your professional journey and what inspired you to enter the engineering and design services field?

Bates Product Design Ltd was born from a passion for turning ideas into tangible, meaningful products that improve lives. Our founder, Myles Bates, began as a mechanical engineer with a deep curiosity about how everyday objects are made. After gaining experience across industries—from medical devices to consumer electronics—he noticed a recurring problem: many brilliant product ideas from startups and small businesses never reached the market. The prohibitive cost of design services, coupled with inflexible, cookie-cutter agency models, made it difficult for SMEs to move forward. Myles saw an opportunity to do things differently. By offering a flexible, collaborative model—supported by a network of trusted experts without the overheads of a large agency—Bates Product Design was created to make high-quality design accessible and tailored to each unique project.

What do you believe sets your organization apart in terms of innovation and client impact?

At Bates Product Design, we don’t just design products—we design partnerships. Our client-centred approach sets us apart. We work hand-in-hand with inventors, entrepreneurs, and businesses to truly understand their vision and constraints. This collaborative spirit allows us to offer an agile, transparent, and emotionally intelligent development process. We invest heavily in prototyping and micro-manufacturing capabilities in-house, giving our clients rapid, cost-effective iterations that accelerate development and reduce risk. Our innovation isn’t limited to flashy tech—it’s about solving problems creatively, efficiently, and with lasting impact for our clients.

How do you stay ahead of technological trends and integrate them into your services or solutions?

Staying ahead of the curve is part of our DNA. We actively invest in emerging technologies, including high-speed 3D printing, micro-injection moulding, and digital simulation tools. Our team regularly participates in industry events, webinars, and technology showcases to ensure we’re not only aware of trends but ready to implement them effectively. By integrating these technologies into our workflow—such as using AI-assisted CAD tools or automating parts of our prototyping process—we improve speed, accuracy, and cost-efficiency for our clients.

What has been one of your most challenging projects, and how did you overcome it?

One of our most rewarding and challenging projects to date has been the development of Tidelight, a sustainably designed, UK-made ambient light. The vision was ambitious: design and manufacture the entire product within the UK using local suppliers and eco-friendly materials. We collaborated closely with trusted partners—including PCB manufacturers, traditional wood turners, and 3D printing experts—to develop the product. Every detail was thoughtfully sourced and tested locally, ensuring the design stayed true to its sustainable ethos. Thanks to this collaborative, community-driven approach, Tidelight successfully raised over £22,000 in pre-sales and is now available for pre-order at tidelight.co.uk. It’s a testament to what’s possible when sustainability and local innovation are at the heart of product development.

Sustainability and efficiency are key concerns today. How do your engineering/design solutions address these issues?

We embed sustainability into every phase of our development process. From material selection to manufacturing methods, we prioritise solutions that reduce waste, energy consumption, and environmental impact. We often guide our clients towards using recycled or recyclable materials and design for disassembly where possible, allowing for easier repair or recycling. Efficiency is also key—optimising part counts, simplifying geometries, and choosing local manufacturing options help us cut down lead times and reduce the carbon footprint of our designs. We also collaborate with several environmentally focused manufacturers who help thrive at brining our environmentally friendly products to life.

How do you foster a culture of innovation and creativity within your team or organization?

Our team thrives on openness, experimentation, and continuous learning. We encourage all team members, regardless of role, to contribute ideas and explore new approaches. Regular design sprints, collaborative sketching sessions, and technology demos keep our creative energy flowing. We’ve built a psychologically safe environment where ‘failing fast’ is seen as a valuable step in the innovation process. This culture allows us to maintain a high level of engagement and creativity across everything we do.

In what ways have client demands evolved over the past few years, and how have you adapted to meet them?

Clients today are more design-aware and environmentally conscious. There’s growing demand for end-to-end support, from idea validation to full-scale production. Many are asking for sustainable materials, rapid development, and cost-effective manufacturing solutions. Crucially, we’ve seen an increase in clients wanting UK-based design and manufacturing. In response, we’ve built strong partnerships with local manufacturers to streamline development. This allows us to test products live on-site, shorten production lead times, and ensure a seamless transition from prototype to market—all while supporting local industry and reducing environmental impact.

What emerging trends or technologies do you believe will significantly impact engineering and design services in the next five years?

We anticipate that AI-assisted design tools, generative design, and digital twins will become standard in the industry. These technologies allow for faster iteration, performance forecasting, and data-driven decision-making. Additionally, the growth of decentralised, small-batch, and on-demand manufacturing will revolutionise product development for startups and SMEs. The integration of emotional and behavioural insights into design will also continue to gain traction, helping brands deliver more human-centred, emotionally resonant products.

What advice would you give to future engineers and design leaders who aspire to lead with innovation and integrity?

Stay curious, stay humble, and always listen—especially to the people who will use your products. Innovation isn’t just about technology—it’s about empathy, practicality, and impact. Integrity means being honest about what’s feasible, guiding clients with care, and making decisions that benefit both people and the planet. Surround yourself with diverse voices, embrace iterative learning, and don’t be afraid to challenge convention. Real leadership in design means being bold enough to do things differently—and kind enough to bring others along with you.

• 📌 Visit Myles Bates 👉  – LinkedIn Profile
• 🌐 Explore Bates Product Design👉 – Company Website