Author: The Fortune Leaders

Alexandra Robson the Founder & CEO of Augustine Jewels, leadership journey has been influenced by her extensive corporate experience and a profound personal passion. She commenced her professional career at Accenture, where she advanced to the role of partner, focusing on CRM and acquiring essential skills in strategy, client relations, and business development. Her fascination with gemstones, which began with her studies in Jewellery Design at Esmod and continued at Cambridge, prompted her to embark on a new and more meaningful career path. This pivotal experience deepened her commitment to creating something enduring and exquisite. By merging her business acumen with her enthusiasm for jewellery, she established a brand that embodies both innovation and timeless artistry.

The Inception Story

Augustine Studios was affiliated with the design collective known as The Silver Studio from 1860 until 1963. The collections associated with The Silver Studio are preserved at both Middlesex University and the Victoria and Albert Museum. In 1995, the founder of Augustine Jewels, Alexandra, acquired the building that accommodates Augustine Studios, aspiring to restore it as a design studio focused on the creation of handmade jewellery.

Overcoming the Odds

One of the primary challenges that Alexandra encountered in the early stages was the establishment of a network of gemstone suppliers and earning their trust. As a newcomer to the industry, gaining respect in a field characterized by long-established relationships proved to be a significant hurdle. Nevertheless, her perseverance and credibility played crucial roles in overcoming this obstacle. The purchase of her first major gemstone marked a pivotal moment, showcasing her commitment and competence. Following this initial achievement, suppliers began to recognize her as a serious contender, which facilitated access to higher-quality stones. Over time, by nurturing strong relationships and consistently delivering exceptional work, Alexandra successfully positioned herself within the industry.

The Leadership Quality

Alexandra emphasized that an effective leader must exert greater effort than their peers, thereby establishing a benchmark for commitment and tenacity. A well-defined vision is crucial; here is to craft exquisitely beautiful bespoke creations that endure through generations. Maintaining composure in high-pressure situations promotes careful decision-making, which in turn cultivates trust within the team. Furthermore, effective leadership involves surrounding oneself with capable individuals who share similar values and enhance one’s strengths. Success is not a solitary endeavor; it is achieved through vision, resilience, and teamwork. By leading with intention, steadiness, and dedication, a leader can motivate others and leave a significant mark in the constantly changing landscape of today’s business environment.

Redefining Industry Standard

One of the significant innovations introduced by Alexandra was the expansion of the market’s understanding of fine gemstones, moving beyond the conventional selections of sapphires, emeralds, and rubies. She emphasized the allure of lesser-known yet stunning stones such as morganite, kunzite, and aquamarine. By integrating these gems into bespoke high-jewellery creations, Alexandra redefined the concept of luxury and expanded the preferences of her clientele. Furthermore, she was among the pioneers in utilizing 3D printing for design prototyping, which enabled exceptional precision and customization. This blend of innovation and artistry established new benchmarks within the industry, infusing the realm of fine jewellery with fresh creativity and distinctiveness.

Creating an Ethical Future

Augustine Jewels, is committed to create exquisite and timeless jewellery while prioritising sustainability and minimising the environmental impact. Augustine Jewels, believe that luxury and sustainability can coexist harmoniously, and strive to lead by example in the jewellery industry.

Augustine Jewels is all about transparency and accountability, the foundations of jewellery creation. The brand openly shares their sustainability efforts, providing customers with info on materials, sourcing, and production by continuously improving and exceeding industry standards.

Ethical Gemstone Sourcing

“At our core, we are committed to sourcing materials ethically. We believe in respecting human rights and safeguarding the environment throughout our supply chain. That is why we collaborate closely with trusted suppliers who share our values and uphold responsible mining practices, while championing fair working conditions,” added Alexandra.

Augustine Jewels also adopts the Kimberley Process, which means all the diamonds are sourced from conflict free areas.

Environmental Responsibility

Augustine Jewels embrace the responsibility to safeguard the environment. By implementing eco-friendly practices across the operations, by actively working to minimise the carbon footprint. From reducing energy consumption and waste to promoting recycling and using sustainable packaging materials, Augustine Jewels constantly seek innovative ways to lessen the environmental impact.

Artisan Jewellery Craftsmanship

Alexandra highlighted that Augustine Jewels value the art of traditional craftsmanship. “Our skilled artisans meticulously handcraft each piece, ensuring attention to detail and creating heirloom-quality jewellery that lasts for generations. By preserving these time-honoured techniques, we support local communities and contribute to the preservation of cultural heritage.”

Global Impact

Alexandra contributed to the Conservative Party Policy Unit, collaborating with the Rt Hon Theresa May to enhance childcare services, promote equal pay, and expand opportunities for women. Throughout her career, Alexandra has been dedicated to empowering women, whether through her policy initiatives or by crafting beautiful creations that instill confidence in her clients as they navigate their daily lives. Women’s issues are central to all of Alexandra’s endeavors. 

Advice to the Future Leaders

Alexandra encourages the upcoming generation of leaders to remain steadfast in their individual journeys and resist the influence of external opinions. “In the realm of business, numerous voices will attempt to dictate your actions; however, true success is achieved through the confidence to pursue one’s own vision,” stated Alexandra.

Alexandra also highlighted that, “it is essential to trust one’s instincts, maintain focus on personal objectives, and uphold one’s values rather than conforming to societal expectations. Innovation and effective leadership demand bravery, and it is those who are willing to think outside the box and remain dedicated to their distinct paths who will leave a legacy.”

Augustine Jewels Today

Augustine Jewels, since the inception of its esteemed flagship store in Notting Hill, embodies an enduring elegance and an unwavering commitment to innovation in the realm of jewellery design. As a global brand, Augustine Jewels consistently challenges conventions, delving into novel techniques and sources of inspiration. Their dedication transcends mere craftsmanship, acknowledging the intrinsic ability of jewellery to narrate stories and evoke deep emotions. Through educational initiatives, Augustine Jewels seeks to illuminate the significant meanings woven into each creation. Augustine Jewels allows individuals to immerse in a realm where creativity flourishes, where cutting-edge designs, superior craftsmanship, and a deep reverence for the symbolism of jewellery converge.

The Road Ahead

Alexandra highlighted that her key goal is to establish the brand presence in New York, marking a significant step towards building a truly global luxury brand rooted in Britain. Her vision is not just to grow her own brand but to contribute to restoring Britain’s position as a leader in the luxury industry, rivalling the dominance of French and other global luxury houses. Britain once had some of the world’s most renowned luxury brands, but its influence has declined over the last century. By championing exceptional craftsmanship and innovation, Alexandra aims to help reclaim Britain’s place on the world stage.

At present, Alexandra is dedicated to maximizing the success of her second store, which is set to open in New York at 39 East 65th, 10065, in March. Additionally, she is actively engaged in the development of the forthcoming Summer and Winter Jewellery collections, with significant progress being made at Augustine Jewels.

Learn more about Augustine Jewels and explore their beautiful collections here:

https://www.augustinejewels.com/

Or contact Alexandra directly via her email alexandra@augustinejewels.com or via the following numbers:

UK Store (+44)20 3556 5780

US Store (917) 282 8798

• 📌Visit ALEXANDRA MORRIS ROBSON 👉– LinkedIn Profile
• 🌐Visit Augustine Jewels 👉- Company Website

Upon completing her legal education at The National University of Singapore and successfully passing the Bar examinations, Sulian Tan Wijaya undertook a short tenure at Hongkong Bank (Singapore), where she managed high-net-worth clients before relocating to Indonesia. In Indonesia, she became a part of Standard Chartered Bank, contributing to the establishment of its branch in the nation’s third-largest city. Sulian ascended through the ranks to ultimately oversee the branch, which provided comprehensive banking services to both corporate and retail clients. Her role as a senior banker presented a significant learning opportunity, as she was responsible for leading all facets of banking operations in a foreign environment.

Upon her return to Singapore, Sulian held the position of Senior Vice President in a hospitality group that managed multiple hotels across different cities in Asia. Subsequently, she transitioned to a real estate group, where she served as Senior Vice President overseeing a prestigious shopping mall located on Orchard Road and a Grade A office building in the Central Business District.

Subsequently, Sulian took on a role at the Singapore Tourism Board, where she led the Tourism Shopping Division. Following this, she became the general manager for The Fullerton Heritage at HK group Sinoland, which managed several prestigious properties situated along Singapore’s renowned Marina Bay. It was during this time that Sulian was approached by her current employer, Savills, to establish their Retail & Lifestyle business.

Throughout her career, Sulian has been presented with numerous leadership opportunities, demonstrating her willingness to engage in entirely new business ventures or roles. She has consistently embraced change, welcomed the challenges associated with managing new enterprises, and thrived in competitive environments.

Essential Qualities of a Leader

Contemporary leaders require resilience to navigate the ever-present changes that characterize our world. In an increasingly competitive environment, it is essential for leaders to possess steadfast determination and the bravery to confront emerging challenges and effectively handle crises. Furthermore, leaders must commit to continuous learning, foster collaboration among their teams, and motivate their personnel to reach their fullest potential.

Inspiring the Future Generations of Women in Business

Sulian aims to motivate other women to step beyond their comfort zones, explore new industries, work in different countries, and embrace new languages and cultures while establishing a successful career. She wants women to understand that it is entirely feasible to be a mother, nurture their children, and simultaneously assume leadership positions within their organizations. “Mothers, particularly single mothers, exhibit remarkable strength and resilience, and their capabilities far outweigh the sacrifices they endure in raising their children,” added Sulian.

Steps to Empower Women

Sulian highlighted, that there are already many examples of very successful women who seamlessly juggle raising children, family life and their jobs. Many of them can be as good as, if not better than, some of their male counterparts if they believe in their own abilities. Businesses who value these women and provide whatever support they can for them to thrive, will undoubtedly benefit from their contributions.

Advice to the Entrepreneurs

“The world we live in is changing so fast, with the rapid evolution of technology and constantly changing consumer trends. My advice would be to embrace and adapt to these changes and never stop learning,” says Sulian.

Additionally, to drive innovation, leaders should engage their young workers and maybe even pick up new skills and knowledge from this digital-savvy group. By encouraging innovation and empowering employees to bring new ideas to the table, leaders will be in a stronger position to innovate and stay ahead of their competition.

Another key trait is humility. It is easy for successful leaders become complacent or even arrogant, but humility goes a long way in building strong relationships and bonds with their employees and business partners.

My Role Model

“Throughout my life, my mom has always been my role model. She had a thriving career for decades. She is such a capable woman and always gives the best advice be it for work or personal life. Mom always encouraged me to be a multi-hyphenate, so I was inspired to represent my school and college in athletics, swimming, and squash. While in Law School, I also played keyboards in a rock band, became a DJ in dance clubs, a model, and a television host.”

Sulian believe that all these different skills she has learnt had a great influence on her working style and thought process. Sulian’s mom also taught her to always be humble and help those who were less fortunate.

Overcoming the Challenges

The most considerable challenge that Sulian encountered was likely when she was tasked with managing an entire bank in her twenties. Compounding this difficulty was her relocation to a new country, where she needed to acquire a new language, grasp an unfamiliar business culture, and lead a team that sometimes-exhibited skepticism due to her status as a foreigner and a woman.

Sulian had reached the pinnacle of her banking career when the Asian Financial Crisis struck, accompanied by violent riots in Indonesia. During this tumultuous period, the Indonesian currency plummeted, losing almost 90 percent of its value in comparison to the US Dollar. However, witnessing the resilience and composure of her Indonesian clients, who managed to retain their sense of humor, provided her with significant strength and inspiration.

Guidance for Emerging Leaders

Aspiring leaders ought to possess a strong conviction that their current business or occupation aligns with their genuine passions and interests. This realization constitutes a significant portion of the journey toward success, as engaging in work that one enjoys substantially increases the likelihood of achieving favorable outcomes.

Leaders should dedicate their time to training their employees and enabling them to assume greater responsibility for the success of the business. At times, it may be necessary to make minor sacrifices, such as working late or during weekends. Although failures may occur, it is through these setbacks and errors that we enhance our capabilities.

Future Roadmap

Sulian possesses several highly influential friends who have invited her to collaborate on a range of intriguing technology and lifestyle projects. While she remains passionate about her full-time position, she intends to assume only minor roles in these initiatives for the next few years. Additionally, she will persist in actively overseeing her investment portfolio, aiming to enhance her ongoing passive income, which will prove beneficial when she ultimately chooses to retire.\

• Visit Sulian Tan Wijaya – LinkedIn Profile
• Visit Savills Singapore – Company Website

Colleen Callander, a dynamic and visionary leader who has made a significant impact in the business realm. Colleen’s journey serves as a remarkable illustration of her determination, having chosen to leave the conventional educational route at the age of 16 to forge her own path to success. Through unwavering dedication, she ascended the corporate ladder and became one of Australia’s most prominent and inspiring female CEOs, exemplifying the transformative influence of passion, relentless effort, and robust self-confidence.

Every Story Begins with a Spark of Curiosity

Colleen has consistently demonstrated a strong commitment to leadership and the empowerment of individuals to realize their full potential throughout her professional journey. With three decades of experience in the retail sector, including 13 years as the Chief Executive Officer of renowned Australian fashion brands Sportsgirl and Sussan, Colleen aspires to offer support and inspiration to women as they navigate the challenges of leadership, self-confidence, and life by sharing her insights and experiences.

Colleen did not initially aspire to become an author; however, her passion for empowering others to take charge of their narratives motivated her to pursue this path. The process of writing Leader by Design and Elevate, the latter co-authored with Shannah Kennedy, has been a remarkable experience filled with introspection, personal development, and significant influence. These publications have enabled Colleen to connect with and inspire women well beyond the confines of business teams. Through her literary contributions, she has ascended to a broader platform, disseminating valuable insights and experiences to women across the globe, assisting them in cultivating confidence, embracing leadership roles, and crafting the lives they genuinely desire. The feedback she has received has been profoundly gratifying, reinforcing her conviction that sharing a story empowers others to narrate their own.

The Turning Point is Where the Future Begun

In her work, Leader By Design, Colleen explores the significance of kindness in leadership, emphasizing that true leadership transcends titles, authority, or dominance; it fundamentally revolves around the influence one has on others. Colleen asserts that kindness should not be regarded merely as a soft skill, but rather as a vital leadership strength that cultivates trust, loyalty, and high-performing teams. Whether she is at the helm of Sportsgirl as CEO or guiding emerging leaders, she has discovered that leading with kindness fosters environments where individuals feel appreciated, motivated, and empowered to excel in their endeavors.

Collen highlighted that Leadership characterized by kindness does not entail a constant agreement or evasion of difficult discussions. Rather, it involves guiding others with empathy, making principled decisions, and sincerely valuing the well-being of those in our vicinity. This conviction has influenced every phase of Collen’s path, and it remains a core principle she upholds to this day.

Books

Leader By Design is a practical guide to leadership and personal growth, exploring the qualities that make great leaders, confidence, kindness, self-awareness, and connection. It breaks down leadership myths, proving that leadership is about impact, influence, and staying true to your values, not just titles or status.

Elevate – Unlock Your Extraordinary Potential (co-authored with Shannah Kennedy) combines 40 years of experience across life, leadership, and longevity. It helps individual’s step into their full potential by providing strategies to build confidence, overcome setbacks, and create a fulfilling and purpose-driven life. It also focuses on health, well-being, and self-care strategies, ensuring that success is sustainable and aligned with a balanced and energized lifestyle. It is about taking ownership of your journey, embracing challenges, and unlocking new possibilities.

The Influencing Business Leaders

Colleen stated that, Leader By Design and Elevate give aspiring entrepreneurs and business leaders the confidence to take the leap, trust in their abilities, and create their own unique leadership path. “Leadership is not about having all the answers or following a set formula; it is about leading with authenticity, staying true to your values, and embracing both challenges and opportunities with confidence,” says Colleen.

Key Lessons from the Books Crucial for Business Success

•Confidence is key – Own your worth. Trust yourself, make bold decisions, and embrace challenges as opportunities for growth.

•Leadership is about people – Culture is everything. The greatest asset is not strategy or products, but people. Build a culture where people feel valued, supported, and empowered.

•Kindness is a superpower- Leading with kindness fosters trust, strengthens relationships, and creates lasting impact. It is a strength, not a weakness.

•Invest in people- A strong, motivated team is the foundation of success. When invested in people, they invest in your vision.

•Values are your inner compass– Values guide every decision, helping to stay true to the purpose and navigate challenges with integrity.

•Self-care is non-negotiable- Burnout benefits no one. Prioritising well-being makes you a stronger, more effective leader.

Challenges Faced by Women in the Business Sector

One of the most significant obstacles women encounter in the business world today is the lack of confidence. Frequently, women find themselves doubting their abilities, reluctant to assume leadership positions, or postponing their acceptance of opportunities until they feel entirely prepared. In her work, Leader By Design, Colleen emphasizes the importance of confidence, explaining that it does not require having all the solutions or being free from doubt; rather, it involves believing in oneself, supporting one’s skills, and taking initiative even in the face of uncertainty. Confidence is cultivated through experience, and the essential way to develop it is by taking that initial step.

The Success Journey

Colleen’s journey represents not merely a personal victory but a compelling narrative that underscores the conviction that with the appropriate mindset and steadfast dedication, anything is possible. Currently, Colleen is dedicated to disseminating her extensive knowledge and insights, inspiring individuals across all age groups to discover their voice, lead with intention, and cultivate authentic confidence. Her methodology encompasses not only maneuvering through the corporate landscape but also crafting a personalized leadership path, taking charge of one’s own life, and recognizing their distinctive strengths.

Colleen Callander transcends the conventional role of a leader, she serves as a transformative influence, motivating individuals to realize their maximum potential, cultivate purposeful lives, and pursue a path of both personal and professional satisfaction. In her capacities as a mentor, speaker, and proponent of empowered leadership, Colleen’s influence reaches well beyond her own achievements, creating an inspiring legacy for all whom she meets.

The Future Roadmap

Colleen intends to broaden her business advisory services by collaborating with organizations to enhance their performance, strengthen leadership teams, and ensure sustainable success. She is passionate about assisting leaders in clarifying their vision, cultivating high-performing cultures, and achieving significant results.

As Elevate expands its reach to new audiences globally, the forthcoming book tour in India will amplify its themes of life, leadership, longevity, health, and well-being, motivating an even greater number of individuals to realize their exceptional potential.

• Visit Colleen Callander – LinkedIn Profile
• Visit Mentor Me – Company Website