Category: Featured Leader

In today’s fast-changing business landscape, companies are looking for effective strategies to accelerate sales and drive growth. Hiring a full-time Chief Marketing Officer (CMO) has traditionally been the go-to approach when a company reaches a certain size. The primary reason CEOs hire an experienced Chief Marketing Officer (CMO) is to add strategic leadership skilled at building and scaling the company’s sales efforts and to drive revenue growth. An experienced CMO possesses the expertise to develop a comprehensive marketing strategy that aligns with the company’s vision, goals, and objectives, effectively communicates the brand’s value proposition, and identifies and capitalizes on key market opportunities to increase revenue.

Prosh Marketing is a collective of Marketing leaders with decades of experience, passionate about helping entrepreneurs access senior-level marketing talent, affordably. Prosh Marketing is led by Roshni Wijayasinha and supported by a network of partners and expert consultants.

Our Services

Prosh Marketing helps CEOs, Startup Founders, and Marketers to maximize their potential with proven marketing leadership that has helped companies attain nine-figure exits and launch over 50 products and brands in worldwide markets. Leveraging over 15 years of experience and a wide network of specialists, Prosh Marketing has designed cost-effective programs that are built to deliver an ROI and use a sustainable approach by building up internal marketing resources and capabilitieswith flexible team integration, hands-on training, and knowledge transfer.

Fractional CMOs

• Help with collaborative goal and strategy definition with leadership.
• Design and build the marketing engine, including the team, vendors, programs, processes, tools and partnerships.
• Manage Marketing implementation and operations with hands-on mentoring of marketing staffand / or vendors to deliver KPIs.

PT Marketing Directors

• Help with implementing the marketing plan ensuring timely execution of marketing activities and budget management.

The Inspiration Journey

“I saw an opportunity for growing businesses to tap into senior marketing leadership more affordably with a part-time model. This differed from consultants because our marketing leaders would not just create strategy but also help implement and build infrastructure inside organizations. This differed also from agencies who did everything for their clients but left them with no knowledge or systems in place internally. This Fractional CMO model was perfect for smaller businesses that couldn’t afford or didn’t need a full-time head of marketing and were trying to maximize their growth by leveraging junior employees. Here, they could afford seasoned marketing leaders on demand,” added Roshni Wijayasinha, CEO, Prosh Marketing.

Beating the odds as a women

“As a woman marketing in the tech field, there were not many of us in the early days. In addition, most of the founders who were funded and could afford our services were men. I find that focusing on my unique strengths has allowed me to feel more at home in a room that might be completely different from mine, and also focused on really understanding my target audience, their needs, and pain points so I could relate, regardless of gender,” says Roshni.

The work-life balance

“I try to carve out weekends for self-care, and time with family and friends. I will prepare for my week on a Sunday night but the rest of the time, I do not open my email. Having a clear boundary on my weekends is also necessary because I work late on weekdays and our clients sometimes reach out during the week at various times because they are across a variety of time zones,” elaborated Roshni.

Women, Leadership and Business

“Many of the women leaders I’ve met are strong communicators and can lean into emotional intelligence to truly connect with people. This has not only translated into success from a marketing perspective connecting with target audiences and customers but also helped them inspire and engage their teams. This has created strong work cultures where they can attract and retain great talent, as well as support their staff and partners to maximize their success. I think more women will rise to leadership positions shortly.They will have more role models and more funding available to them as well. I also foresee social norms and educational opportunities will drive more women into STEM careers and entrepreneurship. I believe that this will inspire more innovation for women, as well as businesses that service women’s needs.”

The Work Culture

“At Prosh Marketing, we have a diverse roster of Fractional CMOs from across the world. We value and hire for this diversity as it allows us to appeal to a broader client base and also have a broader range of skills and experiences to draw upon. This also means we celebrate a variety of holidays across different cultures, use inclusive language when we speak to our collective as well as our clients, and collect feedback from our stakeholders to ensure we’re including their opinions. I’m also an angel investor with The Firehood, a group that invests in women founded businesses to help them access capital and resources to build and grow their companies.”

But how?

As we enter the quiet and reflecting days towards the end of the year and just in time for making some New Year resolutions in a week, I wanted to write about ways how we can get to know ourselves (and with it, each other) better.

The subtle art of self-analysis is en vogue since the practice of mindfulness became a popular movement a few years ago. However, whether you are venturing into deep meditation or simply want to look inward before making certain decisions, many people struggle when it comes to the reality of self-knowledge.

No wonder. Much of our modern society is built upon reacting first and reflecting later. That is why before asking a question of the Gods, the Oracle of Delphi kind of forced its travelers to investigate themselves to “Know Thyself.

As simple as the demand sounds, as hard as it is to fulfill. Those interested in a more holistic form of self-inquiry therefore may also need to question the factors that contribute towards such. Indeed, the times we live in would do well with a few more of us challenging our collective and individual self-integrity by trying to better understand each other’s context of truth.

“Whosoever looketh into himself, and considereth what he doth, when he does think, opine, reason, hope, fear, etc, and upon what grounds; he shall thereby read and know, what are the thoughts, and passions of all other men” — Thomas Hobbes

Knowing who you are does not only help you, it helps to understand others as well. Also, the strength of one’s integrity stems not only from our habits, behaviors, and attitudes (collectively called “character”), but also from those not yet discovered features and abilities we all carry within, that we are seldom aware of, and which can only be unveiled by a so-called “potential analysis” or coincidentally be triggered by a pivotal, often unique and unexpected event in life that we have little or no control of.

Personality Tests and (Indirect) Self-Learning

Maybe you have come across various personality tests already, e.g. during school or study times, while trying to pass the odd recruitment interview, or perhaps you have taken one online simply out of curiosity.

Some of them include:

• the Myers-Briggs Type Indicator (see also Truity and Crystal), or
• the IDRlabs Enneagram.

These tests are great for serving specific purposes at times. However, there are many ways to learn about yourself indirectly, thereby uncovering aspects of your personality you may not yet have had on your radar.

One such approach is by learning about the factors that influence your health and well-being and that determine your “constitution” e.g. by understanding the ancient art and science of Pulse Diagnosis (and with it the Tridoshas “Vata, Pitta, and Kapha”):

The Virtual Reality (VR) Market size is estimated at USD 67.66 billion in 2024 and is expected to reach USD 204.35 billion by 2029, growing at a CAGR of 24.74 percent during the forecast period (2024-2029). Virtual reality technology, a computer-simulated reality creating an artificial environment, is increasingly used in sectors like cinema, education, gaming, and AI applications. In India, it all started with Raja Harishchandra (1913), India’s first feature film, which tells the story of a righteous king and showed a brilliant understanding of Indian audiences by the film’s director, Dadasaheb Phalke (the Father of Indian Cinema).

Phalke, and the other filmmakers of his generation, knew they could instantly win vast audiences by rooting cinema in Hindu mythology with stories of religious and divine characters. By the late 1930s, films were being produced in every major city and every major language. The ancient epics of Ramayana and Mahabharata influenced the narratives of Indian cinema. This influence includes the techniques of a side story, a back story, and a story within a story.

Founded in November 2015 by Arvind Ghorwal, Elysian Studios has embarked on a unique and in-depth approach to virtual reality storytelling, crafting blissful VR experiences that transport audiences to spiritual places, fostering growth, evolution, and transformation. “Virtual Reality is a technological masterpiece that does not just show stories but immerses us in them. The screen moves from being in front of our eyes to surrounding us, offering a 360° view of a world that mirrors reality. It is not just watching it is living the story, becoming the star, and influencing the narrative through your own decisions, just like in the real world,” says Mr Arvind Ghorwal, Founder, Elysian Studios.

The bigger picture

“Our viewers are transported to some of the most ancient, blissful, and energetic lands on Earth. From the mystical city of Kashi, dedicated to Lord Shiva, to the serene Bodh Gaya, where Buddha found enlightenment, and the yoga capital, Rishikesh.” Elysian Studios weaves narratives that transcend time and space. Elysian Studios VR films have not only captured the hearts of viewers worldwide but have also garnered acclaim in prestigious international arenas.
“Our creations have been officially selected at renowned film festivals. Elysian Studios is captivating audiences with its immersive VR experiences.” It remains at the forefront of the ever-evolving VR landscape. With their innovative storytelling and dedication to spiritual exploration, they inspire viewers to embark on a transformative journey. Elysian Studios is shaping dreams, creating bliss, and offering a glimpse into the incredible, transformative power of India’s ancient wisdom. As the world adapts to this new reality, Elysian Studios is reminding everyone that the journey of storytelling has only just begun, and the best is yet to come. As the world immerses itself in the wonders of virtual reality, Elysian Studios represents India’s rich cultural heritage and its limitless potential.

The wave of change

Today, Virtual Reality presents new possibilities for human connection and transcendence. Where technology meets spirituality through the transformative power of VR, Elysian Studios has emerged as a pioneer, a divinely inspired entity, and a growing force beyond entertainment. Elysian Studios is inviting all to embark on a spiritual odyssey through uniquely crafted experiences.

“When India became independent in 1947, it already had a blossoming film industry that had been going from strength to strength since its birth. Then comes the golden age of Indian cinema (late 1940s–1960s), the movies that made it to the list of best films ever created in the history of Indian cinema- Guru Dutt’s Pyaasa (1957) and Kaagaz Ke Phool (1959), Mehboob Khan’s Mother India (1957), Raj Kapoor’s Awaara (1951) and Shree 420 (1955), K. Asif’s Mughal-e-Azam (1960), Satyajit Ray’s Pather Panchali (1955) and many other such classics. The most iconic songs from the golden era- Pyar Hua Iqrar Hua (Shree 420), Jab Pyar Kiya toh Darna Kya (Mughal-E-Azam), Jaane Kahan Mera Jigar Gaya Ji (Mr. & Mrs. 55), Lag Jaa Gale (Woh Kaun Thi?), Awara Hoon (Awaara), Udein Jab Jab Zulfen Teri (Naya Daur) are still played in India. They fill the hearts with joy and bliss,” adds Mr Ghorwal.

The man behind the curtain

Mr Arvind is a visionary entrepreneur whose belief in the potential of VR technology was strengthened by the awe and wonder he witnessed in the faces of people experiencing VR for the first time. His passion for merging spirituality with cutting-edge technology laid the foundation for Elysian Studios’ exceptional journey. Arvind is an alumnus from IIT Mumbai who embarked on this path with a vision to shed off the Western influence that has clouded our understanding of ancient Indian wisdom.

The gift of 21^st century

Although VR seems extremely futuristic, its origins are not as recent as we might think. Many people consider that one of the first Virtual Reality devices was called Sensorama, a machine with a built-in seat that played 3D movies, gave off Odours, and generated vibrations to make the experience as vivid as possible. The invention dates back as far as the mid-1950s. Subsequent technological and software developments over the following years brought with them a progressive evolution both in devices and in interface design.

This immersive multimedia offers a 3D virtual world, enhancing learning experiences and gaming environments. AI integration further enriches the virtual environment. The development of the metaverse, a collective shared space combining VR, augmented reality, mixed reality, and brain-computer interface, promises an interactive virtual reality experience. The VR market, segmented by hardware, end-user, and geography, is dominated by the gaming sector, with North America leading due to numerous startups focusing on computer-generated reality technologies.

VR and the future

“With the extended reality (XR) revolution already underway, it is easy to envision a future in which the lines between the real world and the virtual world become even more blurred than they are today. Virtual reality is not an entirely new concept, but recent advancements in technology have made it more accessible and immersive than ever before. VR allows viewers to step into the story, providing a sense of presence and interaction like never before. With VR headsets becoming more affordable and user-friendly, filmmakers can now create fully immersive experiences that transport audiences into fictional worlds or real-life events. This technology opens endless possibilities for storytelling, breaking the boundaries of traditional filmmaking and giving rise to a new form of cinematic experience,” concluded Mr Ghorwal.

As of 2022, the global Digital Marketing Agency Service market was estimated at USD 13729.24 million, and it is anticipated to reach USD 30477.99 million in 2028, with a CAGR of 14.22 percent during the forecast years. Running successfully as a digital marketing agency for a decade Knowledge Hub Media is an adept digital marketing agency primarily anchored in the B2B advertising domain. “We’ve carved out our niche by specializing in lead generation often referred to as demand generation or content syndication within our industry circles. Our methods leverage innovative multi-channel content syndication to generate highly targeted leads,” says Paul Guenther, Founder, Knowledge Hub Media.

The Journey Towards Success

Established as “IT Knowledge Hub” in 2009, Knowledge Hub Media was incepted to become a game changer in the digital marketing industry. The foundation was laid with the realization that there was immense potential in leveraging web-based content to drive sales leads.

“There have been several pivotal milestones in our journey. Notably, the evolution from IT Knowledge Hub to Knowledge Hub Media marked an expansive shift, broadening our services and market reach. Then followed accolades that acknowledged our growth and innovation such as making it to Inc. 5000’s list for three successive years and being honoured as one of Entrepreneur Magazine’s Entrepreneur 360 companies. Another defining achievement has been our entry into the realm of intent data analytics, with the creation of our Intent Data Cloud service – asserting our place as an authority in the B2B tech space. These milestones each represent a chapter in our continuing narrative, a saga of striving for unwavering quality, service, and innovation,” adds Mr Guenther.

Embracing the Digital Era

“Our flagship service encompasses demand generation and content syndication that is custom-tailored to generate and deliver highly targeted, sales-ready B2B leads. We excel in promoting our clients’ white papers, eBooks, and webinars, underlining the importance of timely, relevant content in attracting buyers. We pride ourselves on employing a multi-channel approach that engages prospective clients through impactful online advertising and meticulously curated content, ensuring every campaign is appropriately aligned with the client’s unique selling propositions and target audiences. One of the key features of our services is the incorporation of big data analytics and intent data, which allows us to understand and target companies actively in the buying cycle for the types of solutions our clients offer. Intent Data Cloud – our proprietary in-house intend data analytics system – puts us in a strategic position to deliver insights that inform more targeted and successful campaigns,” elaborates Mr Guenther.

The Big Picture

The firm’s commitment to innovation and customer satisfaction ensures that the clients achieve exceptional marketing and sales results, with Knowledge Hub Media as their driven advertising technology partner.

The benefits are quite manifold:

Lead Quality: Internal analytics guarantee high lead quality, ensuring that the leads are data-rich and ready to engage.

Customization: Every campaign is tailored to meet the client’s specific requirements, allowing for a level of customization in targeting and delivery that sets us apart.

Responsiveness: Providing immediate and insightful responses to the clients, keeping them informed and satisfied throughout every stage of a campaign.

Client-Centric Services

At Knowledge Hub Media, the cornerstone offering revolves around demand generation and content syndication services that are meticulously engineered to not only capture but also nurture highly qualified B2B leads. The strategy hinges on amplifying the reach and impact of the client’s intellectual assets white papers, webinars, and case studies to curate interest among a concentrated demographic of professionals. This serves to enrich the clients’ sales pipelines with leads demonstrating a marked propensity for their technology solutions.

The suite of services is distinguished by several key features. The agency prioritizes precise targeting, utilizing intent data analytics to identify and engage entities within the buying cycle specific to the client’s offerings. Across the board, customization stands as a calling card the ability to tailor campaigns down to granular specifics is instrumental in delivering quality leads.

Sailing Against the Waves

The ubiquitous challenge within B2B marketing is the saturation of marketplaces and the increasing sophistication of decision-makers. Businesses today are inundated with options, making the cut-through necessary to capture attention and engender trust progressively intricate. In this context, Knowledge Hub Media has innovated by creating rich pools of intent data and by fine-tuning content syndication methodologies. The organization has sustained an aggressive stance on staying ahead of market trends, perpetually iterating on the approach to keep pace with evolving expectations and technological frontiers.

“Our services culminate in addressing a problem that is fundamental yet profound—the alignment of sales offerings with genuine market demand. By doing so, we alleviate the inefficiencies inherent in broad-spectrum marketing approaches, budget wastage, diluted messages, and the prolonged gestation of sales qualification. Our approach ensures that sales endeavours are precursive, targeting individuals whose behavioural cues indicate a pre-existing interest in similar solutions, thereby elevating the probability of sales success and accelerating the sales cycle efficacy. In summation, we are not simply providers. We are partners to our clients, vested in their market traction, and committed to fuelling their growth trajectories with actionable leads and insightful market interactions,” says the Founder, Knowledge Hub Media.

Going With the Flow

Knowledge Hub Media thrives at the forefront of B2B advertising and demand generation areas inherently tied to continuous change. The firm fosters adaptability by embracing a mindset of perpetual innovation, influenced by technological advancements and client needs. The industry necessitates a constant pulse on emergent trends, and the organization facilitate this by investing in ongoing training for the team and leveraging internal data analytics through platforms like Intent Data Cloud. This arms Knowledge Hub Media with real-time insights, enabling it to promptly pivot strategies and capitalize on fresh opportunities.

There are several, but a particularly poignant instance would be the navigation of the COVID-19 pandemic. While many industries were deeply affected, the firms prior adoption of a flexible, partly remote work system allowed Knowledge Hub Media to transition to fully remote operations seamlessly. This adaptability not only allowed the organization to continue without disruption but also gave a surprising edge. The agency managed to assist its clients in rapidly digitizing their operations, thus fostering growth even in turbulent times.

The Global Effect

“Our products and services center around the fusion of cutting-edge technology with nuanced market understanding. For instance, our global reach can target nearly every country combined with our ability to conduct campaigns in various native languages, exponentially enhancing the accessibility and effectiveness of our clients’ marketing efforts. As we continue to refine these capabilities, I see us shaping a more interconnected and efficient global B2B marketing landscape that transcends cultural and regional barriers.

We boast a tapestry of international success stories. One partnership that stands out is our multi-year endeavors with not just North American partners, but also, EMEA and APAC/APJ enterprise software providers. Through tailor-made demand generation and content syndication campaigns, we assisted them in breaking into the North American market, significantly expanding their global footprint, and contributing to a marked increase in their international sales volumes,” adds Mr Paul.

Beating the odds

“Challenges are both inevitable and manifold. Yet, a significant challenge for me was cultivating an atmosphere where innovation is not just encouraged but is the baseline expectation. This has meant steering the team away from resting on our laurels and instead continually pursuing new opportunities. Balancing aggressive growth while maintaining the company culture of “never losing an employee” is another challenge that tests my leadership daily.

From these challenges, I have learned that leadership is not about imposing authority but about empowering your team. Transparency, fostering an environment of trust, and keeping the lines of communication open are essential. Keeping clients and employees at the forefront of every decision has been a cornerstone of our practice. And personally, ensuring that I remain involved in virtually all facets of the company helps me to stay grounded and lead by example,” Mr Paul.

By Ken LeBlanc, CEO of PropertyGuys.com

The Real Estate market in North America is expected to reach a value of US$132.90tn by 2024. Residential Real Estate holds the largest share in the market, projected to reach a market volume of US$104.30tn in 2024. In an era of unprecedented change and innovation, the real estate industry is undergoing a transformation that challenges traditional norms and empowers both agents and consumers alike. The landscape is shifting, and as we navigate through these changes, one cannot help but acknowledge the growing discontent with the conventional commission-based model that has long been the cornerstone of North American real estate.

“I have witnessed firsthand the changing dynamics of the real estate industry and the need for a paradigm shift. Our unique approach, driven by a commitment to empowering both agents and consumers, positions PropertyGuys.com as the future of real estate in an industry hungry for change, Ken LeBlanc,” CEO of PropertyGuys.com.

About Ken LeBlanc

Ken LeBlanc is a visionary entrepreneur and the President and CEO of PropertyGuys.com, a pioneering real estate marketing franchising network in North America. With a career spanning close to 25 years, Ken has not only challenged established industry norms but has also dedicated himself to fostering entrepreneurship and business growth in Canada and beyond.

In 1998, Ken, along with a classmate, recognized the potential of helping homeowners sell their properties privately using the Internet. With an initial investment of less than a hundred dollars, they founded PropertyGuys.com, creating a real estate marketing program that has since become the largest of its kind in North America. The company has consistently remained at the forefront of industry change, franchising leadership, and technological innovation.

The Wave of Change

The traditional commission structure in North America has come under fire in recent years. Consumers are increasingly questioning the value they receive in exchange for hefty commission fees. This growing dissatisfaction has paved the way for alternative models that prioritize transparency, choice, and fairness. PropertyGuys.com is at the forefront of this revolution, offering a solution that challenges the status quo.

Beating the Odds

One of the key challenges faced by agents in the industry is the pressure to justify their commission rates. In an age where information is readily available online, consumers are becoming more informed and discerning. They are questioning the traditional model that often results in high costs without corresponding benefits.

PropertyGuys.com franchisees provide a compelling solution for agents who want to remain in the real estate business while offering more choices to consumers. Our model allows agents to break free from the constraints of the traditional commission structure, providing them with the flexibility to adapt to the changing needs of their clients. By aligning our interests with those of our agents, we create an environment where success is shared and fairness prevails.

Juxtaposing Authenticity & Quality

Moreover, our real estate platform is designed to empower consumers by providing them with the tools and information they need to make informed decisions. Through our innovative technology and user-friendly interface, PropertyGuys.com and our licensed partners facilitate direct communication between buyers and sellers, minimizing the need for intermediaries and unnecessary fees. This shift towards a more consumer-centric model is not only in line with current trends but also positions PropertyGuys.com as a pioneer in the industry.

As we move forward, agents must recognize the changing expectations of consumers and adapt accordingly. PropertyGuys.com offers a future-proof solution that aligns with the evolving dynamics of today’s real estate market. We believe that we are advocates for change, ambassadors of transparency, and champions of fairness.

The Future Ahead

In our quest for dynamic innovation, we are actively seeking “Dynamic Duos” as franchisees. Whether it is partners, husband and wife teams, brothers, or sisters, these duos embody the ideal franchisee for PropertyGuys.com. The synergy and collaborative spirit of Dynamic Duos perfectly align with our values and vision for the future of real estate.

Dynamic Duos bring a unique blend of skills, perspectives, and shared commitment to our mission. Their partnership fosters a strong foundation for success, allowing them to navigate the challenges of this uber-competitive industry together. PropertyGuys.com believes that by empowering Dynamic Duos, we not only enhance the effectiveness of our franchise model but also contribute to a more diverse and dynamic real estate landscape.

Conclusion

The traditional commission-based model is under scrutiny, and consumers are demanding more value for their money. PropertyGuys.com provides a forward-thinking solution that empowers agents to adapt to these changing demands while offering consumers a fair and transparent alternative. The future of real estate lies in choice, transparency, and fairness, and PropertyGuys.com is leading the way in shaping this future, particularly with the Dynamic Duos who bring a new dimension to our innovative approach.

Awards and Recognitions

2019 – 2022:

•          Canadian Franchise Association – Chairperson, Emeritus Committee

•          Ernst & Young Entrepreneur of the Year Award – Atlantic Finalist

•          CFA – Franchisee Choice Award – 12 Years Running. One of only 7 Brands nationally to receive this recognition.

•          VENN Innovation – Board of Directors – Chair•          CFE – Certified Franchise Executive

The global handyman services market size is expected to reach USD 1,133.79 Million by 2032. The significant growth in aging infrastructure across several developed countries that requires repairs and renovation services and an increasing number of businesses and homeowners preferring to outsource their maintenance tasks to professional service providers rather than investing their own time and effort are primary factors fostering the global market growth. In addition, the continuous emergence of online platforms and mobile apps by key companies operating in the market to connect customers with professional service providers, that have made it easier for consumers to access handyman services, thereby resulting in increased market reach and penetration.

HandyPro was started with a mission to create a national organization to help protect homeowners from dishonest contractors through the development of dynamic and successful franchisees. HandyPro, purpose is to make a meaningful difference in the lives of homeowners by transforming their houses into personalized havens of comfort, safety, and joy. With unwavering dedication, exceptional craftsmanship, and innovative solutions, the company strives to create spaces that inspire and empower individuals to fully embrace and enjoy their homes. Together, Handypro is building a community where dreams come to life, one home at a time.

Client-Centric Services

“HandyPro offers a range of services including handyman services and aging-in-place home modifications. With their handyman services, they assist with various home repairs, installations, and maintenance tasks, ensuring that properties are well-maintained and functional. In addition, HandyPro specializes in aging-in-place home modifications, catering to the needs of individuals who wish to remain in their homes as they age. These modifications may include installing grab bars, ramps, wheelchair accessibility features, bathroom and kitchen modifications, and other adjustments to improve safety and accessibility for seniors or individuals with mobility challenges. HandyPro’s expertise in this area enables them to create living spaces that are both comfortable and safe for aging residents. Our clientele also includes commercial property owners and managers,” says Keith A. Paul, CEO and Founder, Handypro.

The Ignition Story

“We’re A Handyman Service Company Driven to be Different. HandyPro started because my wife’s grandmother was ripped off by a kitchen remodeler for $2,000. She was 80 years old in Allen Park MI. We know the only way to protect others is to partner with honest hardworking Craftsmen Who Care. That’s exactly what HandyPro has been doing since 1996,” added the CEO.

The Initial Challenges

“Finding craftsmen who were not only highly skilled but truly cared about doing a great job.  We hired a company to help us with recruiting and sharing our story to align us with individuals who truly cared. It worked,” adds Mr Paul.

The Differentiating Factor

Specialization: HandyPro specializes in both handyman services and aging-in-place home modifications, offering a unique combination of services tailored to the needs of individuals who wish to remain in their homes as they age. The organization is Certified Aging In Place specialist through the Home Builders Association. This specialization sets the company apart from competitors who may only offer general handyman services or focus solely on home modifications.

Expertise: HandyPro certifies a team of skilled professionals with extensive experience in both handyman work and aging-in-place modifications. Each craftsman is certified through a 62-point training program. The expertise allows the company to provide high-quality services and tailored solutions to meet the specific needs of our clients, distinguishing us from competitors who may lack specialized knowledge in these areas.

Comprehensive Solutions: HandyPro offers comprehensive solutions for home maintenance, repair, and modification needs. Whether it is fixing a leaky faucet, installing grab bars, or renovating a bathroom for aging-in-place accessibility, the company provides a wide range of services to address various home improvement needs. This comprehensive approach distinguishes HandyPro from competitors who may offer limited services or cannot handle diverse projects effectively.

The Clientele

“Homeowners men and women middle to upper income who value time. They rely on us for a wide range of repair, maintenance, and improvement tasks, from fixing leaky faucets to remodeling bathrooms. Property managers trust us to maintain their properties and handle repairs efficiently, ensuring tenant satisfaction and property value retention. Seniors and individuals with disabilities benefit from our aging-in-place home modification services, which aim to enhance safety, accessibility, and independence within their homes.

The Commercial Property Owners

We work closely with these clients to understand their unique needs and provide tailored solutions that allow them to age comfortably in place. Commercial Property owners and managers. Our customers also include facility maintenance professionals who are seeking reliable commercial property maintenance services. These professionals manage commercial properties such as office buildings, retail spaces, and industrial facilities. They rely on us to provide comprehensive maintenance solutions to ensure the smooth operation and upkeep of their properties. Overall, our customers value our expertise, reliability, and commitment to delivering high-quality services that meet their specific needs and exceed their expectations,” elaborates the Founder.

The Work Culture

“At HandyPro, our purpose is to make a meaningful difference in the lives of homeowners by transforming their houses into personalized havens of comfort, safety, and joy. With unwavering dedication, exceptional craftsmanship, and innovative solutions, we strive to create spaces that inspire and empower individuals to fully embrace and enjoy their homes. Together, we are building a community where dreams come to life, one home at a time. HandyPro’s Core Values are to create remarkable client experiences, be Passionate about serving others, have integrity always, be accountable, and be In God We Trust.”

Client Testimony

“Service was prompt and at my convenience,” says one of the clients. The results are great and the attention to detail that your crew showed during the process, including clean-up was surprising,” added another. “We would recommend HandyPro to anyone who needs the many types of work you provide,” commented a third service user.

The Future Roadmap HandyPro’s future roadmap involves expanding our services nationally, particularly focusing on aiding aging individuals and people with disabilities to remain comfortably in their homes through education and partnerships with organizations such as the Veterans Administration and Bank Trust Officers. Additionally, we aim to strengthen our presence among national commercial facility managers by offering comprehensive property maintenance services, including drywall, carpentry, tile work, and preventative maintenance programs and audits. Furthermore, we are developing a program for homeowners and commercial property owners to customize proactive maintenance and improvement plans tailored to their specific needs. This initiative aims to provide clients with the convenience of having a personal handyman on call for their property maintenance needs,” concluded Mr Paul.

The global visual production industry (TV, film, and advertising) was valued at more than USD 98 billion in 2023 and is projected to reach more than USD 740 billion by 2030, expanding at a CAGR of 40 percent for the next seven years (Grandview Research). This growth is attributed to the exponential advancements in consumer access, distribution, and production technology. Visual media inspires us, moves us, and gives us a voice to tell our stories. We enjoy it and we are consuming it at higher and higher rates. The music used in visual media is key to increasing emotional engagement, it can lift or flatten the emotional connection people feel. With the unprecedented projected growth of visual media will come the same growth rate of music licensed for use in visual media.

SyncLodge is a highly innovative tech company focused on empowering creatives in the music and visual production industries. The award-winning SyncLodge is the first and only, all-in-one project management platform designed to centralize all the unique needs of music synchronization licensing operations. Synchronization licensing, or sync licensing, is the legal usage of music in visual productions i.e. TV, film, video games, and advertising. “We help music supervisors (the professionals who source the music and negotiate the licenses for music usage) complete more projects and transform the operational role of music supervision from frustrating manual inputs to a supervisor-centric process focused on the music. Our mission is to bring forth a level playing field for artists, a better workday for music supervisors, and to help save millions in wasted labour costs that burden the visual production industry,” says Lionel Lodge, Founder SyncLodge.

The Big Picture

SyncLodge is a suite of tools for managing all aspects of sync licensing. The whole system is the flagship product. There are dozens of components working together inside SyncLodge. Some are task management, multi project management, company, and project team management.

“We believe in the power of clarity and all our tools are designed to deliver this. We are the only IP licensing system that accesses all the world’s music and data. We are not a marketplace, we don’t curate, we are all inclusive. We have recently released SAM (Synchronization Authority Mapping) which is the first system globally to accurately map and confirm IP representation and administration authority on a global scale, according to territorial authority. PreSync is also a very innovative tool. It is a great tool for deciding on what music best suites a scene. It removes the long slow process of rendering, uploading, and then sharing a URL of a single idea. It allows all involved with the music decision making to work together, to make suggestions, and save those creative ideas,” added Mr Lodge.

Key Features

“In building SyncLodge we relied on the advice and input from over 200 industry professionals. We first sat down with them and discussed their pain points and needs. Then, during the building of SyncLodge we showed them the tools, as we progressed, and asked for their input. The system has been designed by and built for music copyright holders, music supervisors, and visual production professionals. We continue to work this way, always looking for input on how to make the system better, which tools should we build next. As the industry evolves, we are studying the changes and listening to those instigating those changes. It is a never-ending process.”

Embracing the Digital Era

SyncLodge is a very innovative technology company. The company focus on to stay on the cutting-edge of innovation. The organization has won many innovations and awards embracing technology’s potential in the services and operations. SyncLodge always evaluating and questions its perceptions, pivoting the views on what is needed and what is coming in the industry.

Overcoming the storm

“The sync licensing industry is highly complex with many levels and sectors needing to be addressed. The one question was, how does someone understand and navigate them all with clarity? It can be very confusing with relatable and reliable information that is hard to find. SyncLodge delivers clarity so the industry can function on a reliable and professional level. One of the big problems was time-drains. It can take an exhaustive amount of time to complete a licensing deal. We have built automated process that remove a lot of the time-drains and allow the deals to flow more easily.”

The Work Culture

“One of the company’s mantras is “Pulling together so we all move forward.” Another is “The power of clarity.” It is said that respect is earned. There are many levels of respect, and one great aspect of gaining respect is giving it. It is showing respect by listening, having patience with another’s understanding or lack of. We are a startup with very large long-term goals. The only way to continue advancing toward those goals is by us all pulling together. The best way, I find, to get the most out of team members is first to recognize their strengths and understand we all have our weaknesses. That is why we work as a team. We don’t shoot down ideas but we do want them to withstand scrutiny. It is a matter of acting and working with integrity for the long-term health of the company. But that is not to say we soft-glove our team members. At SyncLodge it is an energized atmosphere where personal egos are left at the door, ideas are thrown on the table and sometimes taken back off just as quickly. The ones that stick are agreed on by the team and worked on with a clear focus as to why it is important,” elaborates the founder.

The Global Effect

SyncLodge is a based on a global vision. It is a global industry which is constantly removing territorial lines. The system educates on best practices and allows professionals to work together regardless of their location. The organization is growing internationally, from Bogota to Beijing by taking small steps in a new territory, and adjusting systems to fit the professional culture. Currently, SyncLodge being used in 27 countries.

The Pillar Behind the Success

“SyncLodge was an idea that came to me in the autumn of 2017 after witnessing the struggles and frictions in the music sync licensing sector of the entertainment industry. I searched for partners, found who I think are the best at what they do, and registered SyncLodge as a corporation in January 2019.

The road that brought me to the inspiration was: In the mid-2000s, I was living off my music, enjoying my life and the world I lived in, but CD sales were dying, so I needed to find a new revenue stream to replace or at least supplement the decline in my income. A friend of my father’s suggested sync licensing my music for TV shows and films. I checked into it, attended many industry conferences, networked, and started licensing my recordings. Some independent artists and a couple of small record labels asked if I would represent them for sync placements.

The next thing I knew, I had a sync licensing agency. Through building the agency, meeting, and talking at length with many industry professionals, I saw an obvious need for a digital transformation. Many were drowning in paperwork, email ping-pongs, and phone calls and needed “digital salvation”. I could see so many points in the work processes that would benefit from innovative technology. At first, I looked for a system, a set of tools that would solve the problems I saw. I did not find one that answered the full set of workflow needs. So, together with my co-founders, we set out to build it. Now SyncLodge is empowering creatives, winning innovation awards, and growing into a globally recognized service for the industry,” added Lionel Lodge, Founder SyncLodge.

Overcoming the odds

“All challenges are significant and none are. It is a matter of perspective. At first, the big challenge was to have honest clarity about the needs of the sync sector of the industry, not just my views of what was needed. So, we talked to hundreds of industry stakeholders in many countries who gave their opinions on what was needed. Then the problem was that there was a large, diverse, spectrum of needs and perspectives. This told us that the system needed to be intrinsically versatile and cover all the ways the users preferred to work and address all their needs.

It also showed us how big the need for a digital transformation of the industry workflow was. We spent over 3 years building the system with direct input from these hundreds of industry professionals, some on a weekly, some on a monthly, some on a quarterly basis. Building, showing, feedback, building, showing, feedback. That was a tough and frustrating few years but well worth it and certainly needed. But then I believe if you are going to climb a mountain, why climb a small one?

Another challenge was and is, finding investment partners. Finding individuals and companies that want to have a positive impact on the music and visual production industries, who see the need to ensure a healthy creative future, and at the same time understand our focused sector of the industry.

Perspective is a moving/expanding focus and awareness. If it was easy to do, it would have already been done. Persistence is key. When a challenge comes, when obstacles are placed in your way, look at them as an opportunity to grow stronger, to gain perspective. I would like to quote the great Sandy Climan “Leave yourself available for the unexpected.”, and, “Be of service to others. The minute you think you are more important than others, you have failed as a human being.” I do not have any tattoos but I think if I did it would be one of the many great things Sandy Climan has said,” adds Mr Lodge.

The Future Roadmap

“We are focused on educating, empowering, and enhancing the needs of the music sync licensing industry. The visual production industry is expected to have extraordinary growth over the next seven years. The reports predict a 40 percent growth, year on year. Our mission is to support this growth and be a part of removing paint-points of this growth. We listen, we share, we collaborate, and we work very hard to deliver beyond our member’s expectations. We discuss at many industry conferences. At these conferences, we meet many people from the industry and listen to their concerns, needs, and suggestions. We teach at industry educational institutes and again listen to the concerns, needs, and suggestions. It is always a need for company, personal, and perspective growth,” concluded Mr Lodge.